Small Biz Stories: Enjoy the Entrepreneurial Ride

“Be flexible. Whether you’re the type of person that has a 14-page business plan, or a napkin with an early stage logo and that’s all you want to do, you have to be flexible and ready to take big turns.” That’s the number one piece of advice Simms Jenkins of BrightWave Marketing has for fellow […]

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Small Biz Stories: Can Entrepreneurship Be Taught?

There are many different paths to becoming an entrepreneur, and the question of whether you can teach someone to become one is an important question for encouraging the growth and spread of entrepreneurship. Simms Jenkins of BrightWave Marketing says that he wasn’t a born entrepreneur. “I know in my case, certainly, the skills have been […]

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Small Biz Stories: The Evolution of a Brand

Brands don’t stay the same. They change and evolve over time, responding to both external and internal factors. Simms Jenkins of BrightWave Marketing says that his brand has been influenced by many of his team members, and evolved in very positive ways. “I’ve certainly been influenced a lot on our brand by our Creative Director […]

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Small Biz Stories: Branding for B2B Business

If you think branding isn’t important for a B2B business, think again. In the past, a lot of B2B marketers didn’t pay as much attention to branding, but in today’s market where it’s easy for people to find you—and your competitors—branding is an essential way to capitalize on people’s attention and generate more business. “I […]

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Small Biz Stories: Who and When to Hire

The hiring process, knowing who to hire and when to hire, is different for every business. Simms Jenkins of BrightWave Marketing says that while experience has helped him get better at identifying who to hire, knowing when to hire someone is still one of the biggest challenges he faces. For some businesses, the question of […]

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Small Biz Stories: Milestones of a Growing Business

As human beings, we have a tendency to look for milestones, progress points we can mark and celebrate when we reach them. Business is no different. Simms Jenkins of BrightWave Marketing says that there are a lot of important milestones for entrepreneurs. Perhaps the first milestone is getting the first client or customer. “You realize, […]

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Small Biz Stories: How to Find New Business

Finding new business is vitally necessary for every business. But as Simms Jenkins of BrightWave Marketing points out, businesses don’t always have to use the same formulaic approaches to finding and measuring those new customers. “The best way of attracting clients since Day 1 has always been word of mouth and referrals,” he says. “That’s […]

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