Tailfin Marketing: The Value of Referrals

What’s the best type of market? A warm market. Referrals are an incredibly valuable way to build a business and find new clients. Tailfin Marketing relies on referrals for the bulk of their business. As clients move around, they tend to bring Tailfin with them to the new places they go because of the personalized […]

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Tailfin Marketing: No Typical Day

Working at a small company, everyone has to wear multiple hats. At Tailfin Marketing, said co-founder Greg Abel, there is no such thing as a typical day. Sure, there are some things that have to be done on the business side, but there are different things happening every day—it’s a balance. The day could have […]

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Tailfin Marketing: Differentiate Yourself

Tailfin Marketing’s approach is all about identifying differentiation opportunities—ways to show how a business is different from everybody else. How is your idea different from what’s already out there? It doesn’t have to be wildly different, but you have to be able to explain and defend a real brand position that differentiates you from the […]

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Tailfin Marketing: Be a Partner

It might be cliché, but no company wants to be thought of as just a “vendor.” Greg Abel and Tailfin Marketing place an emphasis on bringing value to their clients and building relationships—ensuring that they are seen as a partner and not just a vendor. Their best successes, he said, come when they are really […]

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Tailfin Marketing: Relationships Lead to Clients

One of the best ways to find new clients comes from leveraging past relationships. Greg Abel is the Co-Founder and Director of Strategy and Client Services at Tailfin Marketing, and shared some of the secret sauce that he and Tailfin have used to grow their client base. Aside from the new relationships that Tailfin has […]

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Small Biz Stories: Protect Your Vision

One of the most important things for an entrepreneur to do at the beginning of a new venture is to protect their vision. Louie Northern of Ascend Aerials suggests that when you are working on an idea, it’s important to hone the idea and pitch it to other people, but to do so carefully in […]

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Small Biz Stories: Training and Education

Many professions and businesses require additional training and education above and beyond the knowledge necessary to start and run a business every day. Louie Northern of Ascend Aerials needed specific training in several different aspects of using UAS, or drones, to get his company off the ground. First, he had to attend flight school, learning […]

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