Tailfin Marketing: Differentiate Yourself

Tailfin Marketing’s approach is all about identifying differentiation opportunities—ways to show how a business is different from everybody else. How is your idea different from what’s already out there? It doesn’t have to be wildly different, but you have to be able to explain and defend a real brand position that differentiates you from the […]

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Tailfin Marketing: Be a Partner

It might be cliché, but no company wants to be thought of as just a “vendor.” Greg Abel and Tailfin Marketing place an emphasis on bringing value to their clients and building relationships—ensuring that they are seen as a partner and not just a vendor. Their best successes, he said, come when they are really […]

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Tailfin Marketing: Relationships Lead to Clients

One of the best ways to find new clients comes from leveraging past relationships. Greg Abel is the Co-Founder and Director of Strategy and Client Services at Tailfin Marketing, and shared some of the secret sauce that he and Tailfin have used to grow their client base. Aside from the new relationships that Tailfin has […]

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Small Biz Stories: Protect Your Vision

One of the most important things for an entrepreneur to do at the beginning of a new venture is to protect their vision. Louie Northern of Ascend Aerials suggests that when you are working on an idea, it’s important to hone the idea and pitch it to other people, but to do so carefully in […]

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Small Biz Stories: Training and Education

Many professions and businesses require additional training and education above and beyond the knowledge necessary to start and run a business every day. Louie Northern of Ascend Aerials needed specific training in several different aspects of using UAS, or drones, to get his company off the ground. First, he had to attend flight school, learning […]

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Small Biz Stories: The Challenges of Ascend Aerials

Starting Ascend Aerials has presented many challenges to founder Louie Northern, most notably in the form of FAA regulations. But, he says, overcoming those challenges requires not just the ability to do it, but the will. Wanting to do something, and even being capable of doing something, are not enough. It comes down to willpower […]

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Small Biz Stories: The Pre-Revenue Stage

Louie Northern’s company Ascend Aerials is currently pre-revenue, meaning they have not yet marketed to the point where they have customers. But that is intentional as a result of working to meet FAA regulations to operate commercially. While still in the pre-revenue stage, Ascend Aerials has had great success finding clients, even high-profile ones, who […]

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Small Biz Stories: To Succeed, Believe You Can

Everybody is looking for the ingredients for success. Louie Northern of Ascend Aerials suggests that success in your business requires not only the competence and capability to deliver on what you promise, but just as much and perhaps even more a belief in your ability do deliver. To succeed, you have to believe you can. […]

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Small Biz Stories: Make It Real

When you’re starting a new business, one of the first challenges is making it real—and that includes in your own mind. Making something tangible that you can see and commit to is a big help to getting off the ground, says Louie Northern of Ascend Aerials. After coming up with the idea for the business, […]

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