Geoff Wilson: Finding New Customers

A steady flow of new customers is vital for any business. Geoff Wilson of 352 Inc. calls them the “lifeblood” of any business. “You can’t be successful in business without having a mechanism for finding new customers,” he says. Getting new customers goes down two paths: you finding new customers and them finding you. Geoff […]

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Geoff Wilson: Fast Failure in Business

Celebrating failure is becoming more and more accepted among entrepreneurs, but Geoff Wilson of 352 Inc. cautions entrepreneurs that the key is not to fail, but to fail fast. Don’t let failure just be a buzzword based on hype. “The key is to not overextend yourself so that if you fail, you don’t have room […]

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Geoff Wilson: Managing Business Growth

Obviously, 352 Inc.’s Geoff Wilson was happy to have a growing business, but that brought an entirely new set of challenges along with it. “If you’re a sole practitioner… you have a background or passion for whatever service you’re offering,” he says. In Geoff’s case his passion and expertise at web design was what led […]

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Green Heart Construction: 3 Tips for Business Owners

In the last video of our series with Green Heart Construction, co-owner Pat Sullivan talks about the things he’s learned from his time as a business owner and discusses the advice he’d give to other would-be entrepreneurs. “Probably the biggest thing is when you do make mistakes, learn from them,” he says. You’re going to […]

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