Communicating Technology Changes

Implementing new technology in your business can be a great benefit, but it also requires a lot of communication to ensure your entire team is on the same page. That includes communication before to get your team to buy into the change, communication during implementation to let people know what’s happening, and communication afterward to…

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Managing in Cyberspace

In today’s work environment, it has become a necessity for many businesses to hire employees or independent contractors who take care of their work out of office. Here are a few keys to help employers manage their out of office employees effectively. Managing your employees in an office setting requires a fairly common protocol. You…

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Consultant’s Corner: Using Backlink Services

Q. Is it safe to use website backlink services? Are there any downsides to using these services? Generally, we do not recommend utilizing these services as they can possibly hurt you more than they can help. Backlinks can be very important for increasing rankings; however, if done improperly and/or seen as spam, they will lower…

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Consultant’s Corner: Should I Use QuickBooks?

Question: It costs over $100 per month for an accountant to do payroll for my business. I could use QuickBooks and do it for under $50. What are the pros and cons of using QuickBooks for small business accounting? With user-friendly software such as QuickBooks available, many business owners feel they should be able to…

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Customer Service Tech: The Future of Customer Service is Now

Customer service used to be just about how nice someone was when they interacted with you – or a phone number that you called when they weren’t so nice. But traditional customer service has expanded into so much more. The “customer service experience” encompasses every interaction, or touch point, that a customer has with your…

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The Advantages of Telecommuting

For some companies, telecommuting can be a beneficial option. In a telecommuting arrangement, you use telecommunications technology in place of the commute back and forth to the office. It usually involves working from home, although it might also mean using a satellite office. There are many advantages to telecommuting, provided that you don’t have obstacles…

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Consultant’s Corner: How to Use Apple Pay

Q: Can Apple Pay be implemented on websites, or is it just for payments at POS terminals? Apple Pay is Apple’s mobile payments service which allows iPhone 6, 6s, 6 Plus, 6s Plus, SE, and Apple Watch owners to make payments with their devices. Apple Pay is designed to allow iPhone 6, 6s, 6 Plus,…

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Website Boot Camp Part 1: Website Purpose

Once you decide you need a website (or need to improve the website you have), it’s natural to want to get right to work. But the first step for building a great website, before you do any designing, copywriting, or coding, is to know the purpose of your website. Ask yourself these questions: — What…

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4 Ways High-Quality Video Content Can Help Your Business Grow

Whether you work at a hardware store in the middle of Texas or sell handmade jewelry out of your garage in California, every video you release to the world will be a reflection of your brand. Every word and camera angle must aim to captivate consumers, build a loyal following, and drive sales—all while portraying…

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