As a small business owner, your number one goal at all times is to find ways to get one more customer. You’re looking for ways to convert every business prospect you can into a paying customer, starting with just one purchase until they become a regular. As a result, it can be particularly disheartening when…

Read More

Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own. So where…

Read More
Focus_On_Key_Performance_Indicators

To succeed in business, you need to see the signs. The signs are reality. It’s true in business the same way that it is true in sports, relationships, or any other part of life. But what does it mean to see the signs in business? What should you be looking for? On the one hand,…

Read More

One of the great benefits of the subscription model for a business is that you have predictable revenue, coming every month from your customers. You have to prove to those customers that you and your product or service is worth the monthly cost, or else they’ll cancel the subscription. But if you think about it,…

Read More

Many states have already begun or are preparing to reopen after lengthy shutdowns due to the Covid-19 pandemic. No matter what your business is, you have been affected. New safety guidelines, remote working, employee furloughs, even complete temporary shutdowns. But what do you have to do to get back up and running again? That’s the…

Read More

Q – As a small business owner, how can I adapt or appeal to changes in consumer behavior spurred by the pandemic? In last week’s post, we began our discussion of changing consumer expectations by introducing the idea of 4 categories of consumer sentiment post restrictive orders. The question becomes, how can a small business…

Read More

Q: As a small business owner, what can I anticipate about consumer behavior as restrictive orders across the country are lifted? Previously, we discussed reevaluating and revising marketing plans. In doing so, questions may arise regarding a business’s target market, and how consumers’ spending habits may have been impacted by the Coronavirus (COVID-19) pandemic. The…

Read More

To get the most bang for your buck in a CRM, you have to think about what you’re using it for. A good CRM should have a robust number of tools available for you to use. The GoSmallBiz CRM not only showcases functions like mass uploads, calendar settings, and Mailchimp integration, but it can also…

Read More

What a wonderful feeling a business owner has when they’re able to upload everything into their CRM in only a couple of clicks! Following the instructions, properly preparing the Excel document and carefully filling out the entire required field mentioned allows for an easy upload. But what about when the user realizes there’s an issue…

Read More

Previously, we talked about how important it is to find a CRM that allows you to upload information en masse, making the process much more efficient. Organizing the Excel files housing all of a business’s customers’ information and prepping how the information is organized before uploading to a CRM with mass upload capabilities may be…

Read More