Let Your Customers Expand Your Business

Adapted from One More Customer by Fran Tarkenton and Scott Miller Businesses often get funding in order to expand. The great Sam Walton certainly did that, but he didn’t do it until he had proven his business model and proven he could get a lot more people to come back more often to buy more. Many others […]

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Who is the Most Effective Salesperson?

In my life, I’ve often been called a great salesman. I’ve put myself in position to sell all kinds of things: technology, insurance, education—you name it, I’ve sold it! But here’s the secret to my success in sales: I don’t sell anybody anything. Never have. Never will. I’ve found that the most effective salesperson is […]

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Working for Yourself to Make Life Better for Others

I know that not every partnership I enter into and every business I start is destined for longevity, much less forever, but every one of them is important to me. I am tempted to regard my businesses as more than just “important.” To me, they are very special because, in them, I feel I have […]

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Amazon Storefronts: What Entrepreneurs Should Know About the Platform

A couple of months ago, I blogged about how entrepreneurs can become Amazon Sellers. That post covered the platform’s two categories, Fulfillment by Amazon and Fulfillment by Merchant sellers, and addressed the question of whether Amazon Sellers should incorporate their businesses. This September, Amazon has taken another major step forward for small businesses with the […]

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Starting a Marketing Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you […]

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6 Tips to Get Customers to Come Back Again

Every business is always looking for one more customer. However, a new customer isn’t always the best answer to growing your business. Your existing customers are every bit as important to improving your growth and profitability. Existing customers are your best prospects. Turning a one-time customer into a regular and loyal customer is incredibly valuable […]

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4 Ways to Create Brand Fanatics

You are always looking for ways to increase sales at your business. That might mean getting new customers. But new customers are not the only possible solution. You can—and should—look at ways to get your existing customers to come back more often to buy more. Increasing customer loyalty is a great strategy. Here are 4 […]

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