How_To_Start_A_Marketing_Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you…

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Keeping_The_Entrepreneurial_Spirit_Alive

As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…

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How_To_Start_A_Marketing_Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you…

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You get your customers to come back more often to buy more and occasionally pay more by constantly providing them with relevant benefits (through your products, your service, and the total customer experience with your business) that are differentiated from all competitive options. That’s it. That’s how to succeed in business. Relevant needs drive half…

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how_to_write_A_Sales_Script_That_Wont_Annoy_Customers

Sales scripts get a pretty bad rap because they are so closely related to cold calling, and cold calling is annoying. (Ever notice how it seems to always happen during dinnertime?) But these scripts can actually be pretty useful, as long as they’re written and used the right way. Prompts are great for getting new…

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Keeping_The_Entrepreneurial_Spirit_Alive

As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…

Read More

As a small business owner, your number one goal at all times is to find ways to get one more customer. You’re looking for ways to convert every business prospect you can into a paying customer, starting with just one purchase until they become a regular. As a result, it can be particularly disheartening when…

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Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own. So where…

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Focus_On_Key_Performance_Indicators

To succeed in business, you need to see the signs. The signs are reality. It’s true in business the same way that it is true in sports, relationships, or any other part of life. But what does it mean to see the signs in business? What should you be looking for? On the one hand,…

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One of the great benefits of the subscription model for a business is that you have predictable revenue, coming every month from your customers. You have to prove to those customers that you and your product or service is worth the monthly cost, or else they’ll cancel the subscription. But if you think about it,…

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