Consultant’s Corner: Drip Marketing

Question: How can I keep my customers engaged during a 1-2 year sales cycle? Certainly, one of the greatest challenges in sales is keeping the potential customer engaged with your company throughout the sales cycle. If you don’t keep your company and its product/service on the forefront of the consumer’s mind throughout the sales cycle,…

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Keeping the Entrepreneurial Spirit Alive

As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…

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Actively Finding Customers

Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own. So where…

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Consultant’s Corner: How Do Government Contracts Work?

Q. What does it take to win government contracts? Government Contracting Pros and Cons Government contracting can be a reliable and profitable revenue source for a business; however, there a various considerations with government contracting. For example, the paperwork and other administrative burden and extended payment terms are unattractive to many businesses. To help determine if…

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Enlist Vendors for Marketing Help

As a small business owner, you’re always looking for an edge. When it comes to marketing, you look for efficiency and effectiveness—whatever will bring you the highest return on investment. There’s one area where many businesses don’t think to look, though: vendors. Getting marketing help from your vendors can dramatically help your business and bring…

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You Don’t Need Super-Salesmanship

For years, ever since I played football, people have come to me to say, “I’ve got this great idea, if only you would be willing to sell it for me.” But the honest truth is, I’m not a great salesman. That doesn’t stop people from coming to me and telling me we could make millions…

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The Challenges When You Grow

When you’re running a successful business, you run into a variety of challenges that accompany growth. But these challenges can be particularly difficult for business owners who, while they have great passion for what they do, didn’t exactly go into business so that they could manage HR and cash flow. A recent survey found that…

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Developing Your Sales Team

The salespeople that will put you on the map are hard to find. You want to build a sales staff of greats. They do 80% of the business. They usually number no more than 30% of your force — preferably more. Fire or Train? You should recognize that not every hire will work out and…

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Consultant’s Corner: Planning a Price Increase

Question: I’d like to re-evaluate my pricing schedule, but I am not sure how much to increase my prices. Where can I get a start on understanding the pricing game? Competitive prices are critical in order to maintain customers and market share; however, you still need to maintain adequate profit margins and profitability. We do…

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Consultant’s Corner: Cold Calling Techniques

Question: What is business etiquette concerning cold calling and how often to follow-up with a prospect if they do not give you a time? How should you toe the line between checking in and being annoying? Cold calling can involve phone calls to set appointments or cold call visits to prospects to have a sales…

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