Enlist Vendors for Marketing Help

As a small business owner, you’re always looking for an edge. When it comes to marketing, you look for efficiency and effectiveness—whatever will bring you the highest return on investment. There’s one area where many businesses don’t think to look, though: vendors. Getting marketing help from your vendors can dramatically help your business and bring […]

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You Don’t Need Super-Salesmanship

For years, ever since I played football, people have come to me to say, “I’ve got this great idea, if only you would be willing to sell it for me.” But the honest truth is, I’m not a great salesman. That doesn’t stop people from coming to me and telling me we could make millions […]

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The Challenges When You Grow

When you’re running a successful business, you run into a variety of challenges that accompany growth. But these challenges can be particularly difficult for business owners who, while they have great passion for what they do, didn’t exactly go into business so that they could manage HR and cash flow. A recent survey found that […]

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Developing Your Sales Team

The salespeople that will put you on the map are hard to find. You want to build a sales staff of greats. They do 80% of the business. They usually number no more than 30% of your force — preferably more. Fire or Train? You should recognize that not every hire will work out and […]

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Let Your Customers Expand Your Business

Adapted from One More Customer by Fran Tarkenton and Scott Miller Businesses often get funding in order to expand. The great Sam Walton certainly did that, but he didn’t do it until he had proven his business model and proven he could get a lot more people to come back more often to buy more. Many others […]

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Who is the Most Effective Salesperson?

In my life, I’ve often been called a great salesman. I’ve put myself in position to sell all kinds of things: technology, insurance, education—you name it, I’ve sold it! But here’s the secret to my success in sales: I don’t sell anybody anything. Never have. Never will. I’ve found that the most effective salesperson is […]

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