Why You Need an Inspiring Story

No matter what business you’re in, you also have to be able to tell a story. No, that doesn’t mean you have to make up “Once upon a time…” tales or spooky ghost stories by a campfire—but you do have to be able to tell a powerful story about your business—or rather, two types of […]

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Consultant’s Corner: Drip Marketing

Question: How can I keep my customers engaged during a 1-2 year sales cycle? Certainly, one of the greatest challenges in sales is keeping the potential customer engaged with your company throughout the sales cycle. If you don’t keep your company and its product/service on the forefront of the consumer’s mind throughout the sales cycle, […]

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You’re Not “Too Busy”

Many people wear their “busyness” as a badge of honor. To be busy is to be important, in-demand, needed, relevant. But here’s the truth: no one is ever “too busy.” We just have a lot of choices to make about how and with whom we want to spend our time. Consider this. After simply ignoring […]

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Listen with Empathy

Our ability to openly share information, build meaningful relationships, and make well-informed decisions often gets derailed by one common problem: an inability to listen. More specifically, an inability to listen with empathy. Listening with empathy is a skill. It takes practice. And like every skill, the more you practice, the better you get. Understanding and sharing […]

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6 Lessons from the Vacation Sales Boiler Room

There we were, lazily stretched out on a beach bed, aimlessly gazing out at the aquamarine water of the Caribbean. It was the third day of our five day vacation. My wife and I hadn’t done much, which I suppose is the whole point of a vacation. But as my traveling companion for the past […]

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Recommended Reading: To Love Amazon, or Not to Love Amazon

What have you been reading this week to keep you informed, inspired, and entertained in your business? Let us know in the comments below! Amazon: Good or Bad? On the one hand, Amazon clearly is a tough competitor for brick and mortar retailers, who see fewer people coming in and more shopping online. But it […]

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The 6 C’s of Relevant Benefits

No matter what business you’re in, the way to succeed and get more customers is by providing great value. Consumers have to look at your product or service and decide that what you’re offering is worth paying you for it. If something doesn’t provide value, then customers won’t waste money on it. Sure, you might […]

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Consultant’s Corner: How Do Government Contracts Work?

Q. What does it take to win government contracts? Government Contracting Pros and Cons Government contracting can be a reliable and profitable revenue source for a business; however, there a various considerations with government contracting. For example, the paperwork and other administrative burden and extended payment terms are unattractive to many businesses. To help determine if […]

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Take Time to Learn Someone’s Story

The expression “don’t judge a book by its cover” is a metaphorical phrase which means, “You shouldn’t prejudge the worth or value of something by its outward appearance alone.” When such advice is ignored―and let’s be honest, we have ALL been guilty of ignoring it―there’s a good chance you’ll miss out on new relationships, fruitful […]

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Are You the Master of Your Material?

The fall semester of my junior year in college, I landed what felt like a cushy job: TAing for a history professor teaching a freshman-level introductory Western Civ course. I would sit in on class each Tuesday and Thursday morning (it was an 8 am class, so, yeah, nothing’s perfect), take attendance, hand out any […]

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