Working for Yourself to Make Life Better for Others

I know that not every partnership I enter into and every business I start is destined for longevity, much less forever, but every one of them is important to me. I am tempted to regard my businesses as more than just “important.” To me, they are very special because, in them, I feel I have […]

read more

Amazon Storefronts: What Entrepreneurs Should Know About the Platform

A couple of months ago, I blogged about how entrepreneurs can become Amazon Sellers. That post covered the platform’s two categories, Fulfillment by Amazon and Fulfillment by Merchant sellers, and addressed the question of whether Amazon Sellers should incorporate their businesses. This September, Amazon has taken another major step forward for small businesses with the […]

read more

Starting a Marketing Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you […]

read more

6 Tips to Get Customers to Come Back Again

Every business is always looking for one more customer. However, a new customer isn’t always the best answer to growing your business. Your existing customers are every bit as important to improving your growth and profitability. Existing customers are your best prospects. Turning a one-time customer into a regular and loyal customer is incredibly valuable […]

read more

4 Ways to Create Brand Fanatics

You are always looking for ways to increase sales at your business. That might mean getting new customers. But new customers are not the only possible solution. You can—and should—look at ways to get your existing customers to come back more often to buy more. Increasing customer loyalty is a great strategy. Here are 4 […]

read more

What Entrepreneurs Need to Know About Becoming Amazon Sellers

This July, Amazon revealed in its Small Business Impact Report that more than one million small and medium-sized businesses based out of the United States are selling through Amazon. The report also disclosed that half the items purchased through the website come from—you guessed it—small and medium-sized businesses. As more individuals migrate over to the […]

read more

Concern, Influence, and Control

In Stephen Covey’s bestselling book The 7 Habits of Highly Effective People, he describes a technique that can help us identify our lowest and highest priorities. He illustrates this by drawing two circles. One is a Circle of Concern. The Circle of Concern includes a wide range of things—things that are completely outside your control […]

read more

Why You Need an Inspiring Story

No matter what business you’re in, you also have to be able to tell a story. No, that doesn’t mean you have to make up “Once upon a time…” tales or spooky ghost stories by a campfire—but you do have to be able to tell a powerful story about your business—or rather, two types of […]

read more