Recently, Amazon revealed in its Small Business Empowerment Report that nearly 2 million small and medium-sized businesses based out of the United States are selling through Amazon. The report also disclosed that half the items purchased through the website come from—you guessed it—small and medium-sized businesses. As more individuals migrate over to the platform to…

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Color_of_Branding

What do you want your business to be known for? Color plays an important role in our daily lives, and over time, we’ve developed specific emotional reactions to different colors. These reactions have been shaped since birth and can vary based on geographical location, age, and gender. Color has a direct effect on our mood…

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4_Tips_To_Create_Brand_Fanatics

You are always looking for ways to increase sales at your business. That might mean getting new customers. But new customers are not the only possible solution. You can—and should—look at ways to get your existing customers to come back more often to buy more. Increasing customer loyalty is a great strategy. Here are 4…

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While the COVID-19 pandemic has imposed many short-term changes on businesses, some of the changes to customer preferences are likely to be long-lasting. People have come to expect a higher degree of convenience and comfort, along with secure options to meet.  And then there are always the clients who prefer to meet in-person instead of…

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Things have never been more competitive between retailers. The rise of internet shopping has opened an array of options to potential customers. Clients now have so many options to compare products, compare prices between comparable items, and research any additional information that will make the decision-making process easier. In order to stay ahead of the…

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How_To_Start_A_Marketing_Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you…

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Keeping_The_Entrepreneurial_Spirit_Alive

As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…

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How_To_Start_A_Marketing_Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you…

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You get your customers to come back more often to buy more and occasionally pay more by constantly providing them with relevant benefits (through your products, your service, and the total customer experience with your business) that are differentiated from all competitive options. That’s it. That’s how to succeed in business. Relevant needs drive half…

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how_to_write_A_Sales_Script_That_Wont_Annoy_Customers

Sales scripts get a pretty bad rap because they are so closely related to cold calling, and cold calling is annoying. (Ever notice how it seems to always happen during dinnertime?) But these scripts can actually be pretty useful, as long as they’re written and used the right way. Prompts are great for getting new…

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