Posts by Fran Tarkenton

See the Signs: Why Attention to Every Detail Matters

One of my most trusted mantras throughout my life has been that we all have to read the signs. The signs are everywhere. The signs are reality. If we look at reality, at what is happening around us, then we can make better decisions. That’s a lesson I learned from my Hall of Fame head…

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Don’t Fall in Love with Your Ideas

It is natural for us to get excited about our own ideas and projects. But as a small business owner, it’s important to keep objective about what you are doing, so that you will be willing to make a tough decision if you find that something is not working. When you come up with an…

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Who is the Most Effective Salesperson?

In my life, I’ve often been called a great salesman. I’ve put myself in position to sell all kinds of things: technology, insurance, education—you name it, I’ve sold it! But here’s the secret to my success in sales: I don’t sell anybody anything. Never have. Never will. I’ve found that the most effective salesperson is…

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Do or Don’t — But Make a Decision

Procrastination in business is a very real problem—for companies both large and small. I am continually amazed at how many people and companies have wall-to-wall meetings, all day, every day. At the end of the meeting, they have successfully scheduled the next meeting, and that’s it! They never actually get anything done. Ideas bounce around…

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Why People Need to Talk to People

None of us ever has an original idea. Everything we know and think of ultimately comes from what we see, what we read, and what we hear. So what better way is there to get new ideas than to go out and engage with more people, more sources of information? During my NFL career, I…

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What is Our Best?

What is our best? What do we really mean when we talk about doing our best? It’s become a stock answer we hear whenever someone asks another person to do something: “I’ll try my best!” Afterwards, we’ll hear the inevitable follow-up: “I tried my best.” I’ve come to realize that those statements bother me. At…

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Provide Relevant Benefits to Your Customers

You get your customers to come back more often to buy more and occasionally pay more by constantly providing them with relevant benefits (through your products, your service, and the total customer experience with your business) that are differentiated from all competitive options. That’s it. That’s how to succeed in business. Relevant needs drive half…

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It’s Not About Me

Your business isn’t about you. It’s not about what you think people want, it’s not what strategies you think will work, it’s not what you think your product or service’s value is. The reality is that any business has to be about meeting the needs of other people, providing a product or service that other…

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How Small Failures Help You Avoid a Big One

American optimism has launched many businesses. But it’s all too easy for enthusiastic entrepreneurs to think that they can push through problems by sheer optimism. As I have found out in my years in business, though, if you don’t deal with reality, reality will surely deal with you. There’s actually recent scientific research to back…

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Fully Commit to Your Game Plan

When I decide to do something, I fully commit to doing it. If I think that something is worth doing, then it is worth doing right, giving it my full attention and best effort. It might succeed, it might not—but I want to give it the best I have. As a quarterback, the time to…

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