In my life, I’ve often been called a great salesman. I’ve put myself in position to sell all kinds of things: technology, insurance, education—you name it, I’ve sold it! But here’s the secret to my success in sales: I don’t sell anybody anything. Never have. Never will. I’ve found that the most effective salesperson is…

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Procrastination in business is a very real problem—for companies both large and small. I am continually amazed at how many people and companies have wall-to-wall meetings, all day, every day. At the end of the meeting, they have successfully scheduled the next meeting, and that’s it! They never actually get anything done. Ideas bounce around…

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None of us ever has an original idea. Everything we know and think of ultimately comes from what we see, what we read, and what we hear. So what better way is there to get new ideas than to go out and engage with more people, more sources of information? During my NFL career, I…

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What is our best? What do we really mean when we talk about doing our best? It’s become a stock answer we hear whenever someone asks another person to do something: “I’ll try my best!” Afterwards, we’ll hear the inevitable follow-up: “I tried my best.” I’ve come to realize that those statements bother me. At…

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You get your customers to come back more often to buy more and occasionally pay more by constantly providing them with relevant benefits (through your products, your service, and the total customer experience with your business) that are differentiated from all competitive options. That’s it. That’s how to succeed in business. Relevant needs drive half…

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Your business isn’t about you. It’s not about what you think people want, it’s not what strategies you think will work, it’s not what you think your product or service’s value is. The reality is that any business has to be about meeting the needs of other people, providing a product or service that other…

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American optimism has launched many businesses. But it’s all too easy for enthusiastic entrepreneurs to think that they can push through problems by sheer optimism. As I have found out in my years in business, though, if you don’t deal with reality, reality will surely deal with you. There’s actually recent scientific research to back…

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When I decide to do something, I fully commit to doing it. If I think that something is worth doing, then it is worth doing right, giving it my full attention and best effort. It might succeed, it might not—but I want to give it the best I have. As a quarterback, the time to…

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When you started your business, you entered the marketplace ready to solve a specific problem. It’s the whole point of any business, really — to help people by providing a solution to a someone’s problem. Unfortunately, businesses sometimes miss the mark and end up trying to sell their products or services to the wrong people.…

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As a small business owner, it’s easy to get caught up in the excitement of an average day. Especially when work piles up in and around the office, entrepreneurs don’t always take the time to consider the long term impact of what they’re doing. Here are a few things to keep in mind that will…

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