One of the lasting impacts of the Covid-19 pandemic has been the way it changed consumers’ habits. Almost overnight, everyone stopped buying all kinds of things they had previously spent significant amounts of money on. Restaurants. Concerts. Spas. Movies. Hotels. Travel. Sporting events. It was an incredibly dramatic shift, at an unprecedented speed. In-person services…

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Color_of_Branding

What do you want your business to be known for? Color plays an important role in our daily lives, and over time, we’ve developed specific emotional reactions to different colors. These reactions have been shaped since birth and can vary based on geographical location, age, and gender. Color has a direct effect on our mood…

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Over the past few weeks, we’ve looked at both Search Engine Optimization (SEO) and Search Engine Marketing (SEM), looking at what they are, how they work, and when they’ll be most effective in your business. Of course, the real story isn’t SEO vs. SEM. They are not mutually exclusive, although you may focus more on…

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We recently talked about SEO, Search Engine Optimization, and how it fits into your digital marketing plan. The other side of the coin is SEM, Search Engine Marketing. The definition we’re using for SEM is using paid advertising to reach your audience and achieve priority placement. By bidding on relevant keywords for your business, you…

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Are you using SEO in your business? Do you know what it is? What it means? SEO stands for Search Engine Optimization. A simple definition of SEO is website optimization to drive traffic from organic search results. By following best practices, you can improve your website’s ranking when people search for relevant terms on Google…

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When should a business owner create a company video, and how much does it cost to create such a video? The reasons to have marketing videos on business websites and other web pages vary based on the business products and services and other factors. To help determine if online marketing videos may be effective for…

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In the middle of the holiday season, gifts are on everyone’s minds. Gifts for family and friends, but also gifts for clients and partners.   Gifts are not only a token of appreciation for the relationship you have with others, but they can also serve as a way to keep yourself top of mind with the recipient, and make the…

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4_Tips_To_Create_Brand_Fanatics

You are always looking for ways to increase sales at your business. That might mean getting new customers. But new customers are not the only possible solution. You can—and should—look at ways to get your existing customers to come back more often to buy more. Increasing customer loyalty is a great strategy. Here are 4…

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How_To_Start_A_Marketing_Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you…

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Keeping_The_Entrepreneurial_Spirit_Alive

As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…

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