Branding Your Product
The most successful companies do more than just create a product. The key is to build a brand that grabs and holds people’s attention. In this video, Michael Tavani, the founder and CEO of Switchyards, discusses some great examples of companies that have successfully created a deeper connection with their customers, even in some unexpected…Read More
5 Tips for a Winning Email Campaign
When done right, an email campaign generates awareness of your company and drives traffic to your site—and customers through your doors. It’s an opportunity to receive leads, gain feedback, provide updates, and improve sales. Engaging with your target audience is not just a necessary marketing strategy, it’s a vital part of showing your loyal customers…Read More
How to Respond to Customer Reviews Online
Reputation matters. In today’s digital age, you want to put the best version of yourself out there, and you have a lot of control over your public image. You put in the effort of perfectly curating your social profiles to show the world how you want to be seen. The same goes for your business.…Read More
Services Are Back: Are You Ready?
One of the lasting impacts of the Covid-19 pandemic has been the way it changed consumers’ habits. Almost overnight, everyone stopped buying all kinds of things they had previously spent significant amounts of money on. Restaurants. Concerts. Spas. Movies. Hotels. Travel. Sporting events. It was an incredibly dramatic shift, at an unprecedented speed. In-person services…Read More
The Color of Branding
What do you want your business to be known for? Color plays an important role in our daily lives, and over time, we’ve developed specific emotional reactions to different colors. These reactions have been shaped since birth and can vary based on geographical location, age, and gender. Color has a direct effect on our mood…Read More
How SEO and SEM Work Together
Over the past few weeks, we’ve looked at both Search Engine Optimization (SEO) and Search Engine Marketing (SEM), looking at what they are, how they work, and when they’ll be most effective in your business. Of course, the real story isn’t SEO vs. SEM. They are not mutually exclusive, although you may focus more on…Read More
Should You Use SEM for Your Business?
We recently talked about SEO, Search Engine Optimization, and how it fits into your digital marketing plan. The other side of the coin is SEM, Search Engine Marketing. The definition we’re using for SEM is using paid advertising to reach your audience and achieve priority placement. By bidding on relevant keywords for your business, you…Read More
Should You Use SEO for Your Business?
Are you using SEO in your business? Do you know what it is? What it means? SEO stands for Search Engine Optimization. A simple definition of SEO is website optimization to drive traffic from organic search results. By following best practices, you can improve your website’s ranking when people search for relevant terms on Google…Read More
Consultant’s Corner: Creating a Company Video
When should a business owner create a company video, and how much does it cost to create such a video? The reasons to have marketing videos on business websites and other web pages vary based on the business products and services and other factors. To help determine if online marketing videos may be effective for…Read More
Giving Better Gifts to Clients and Partners
In the middle of the holiday season, gifts are on everyone’s minds. Gifts for family and friends, but also gifts for clients and partners. Gifts are not only a token of appreciation for the relationship you have with others, but they can also serve as a way to keep yourself top of mind with the recipient, and make the…Read More