Why People Need to Talk to People

None of us ever has an original idea. Everything we know and think of ultimately comes from what we see, what we read, and what we hear. So what better way is there to get new ideas than to go out and engage with more people, more sources of information? During my NFL career, I…

Read More

Adjusting Your Marketing Focus

When you started your business, you entered the marketplace ready to solve a specific problem. It’s the whole point of any business, really — to help people by providing a solution to a someone’s problem. Unfortunately, businesses sometimes miss the mark and end up trying to sell their products or services to the wrong people.…

Read More

Consultant’s Corner: Business Name and Domain Name Change

Question: What is the best way to transition from our existing domain/company name to a new one? There are several things to consider when transitioning from one company and domain name to another. Business Name Change A business that changes its name can notify the IRS of the name change by following the procedures described…

Read More

Consultant’s Corner: Search Engine Rankings

Q. We recently created a website for our business, but it is not showing up whenever we search for our business name on search engines. What can we do to improve our search engine rankings? Timing For a new website, it is important to note that it is can take a few weeks for search…

Read More

Stop Waiting for the Perfect Time

Many “wantrepreneurs” miss out on success because they let opportunities pass them by. They are waiting for the “perfect time.” My idea isn’t quite ready, they say. Or, the time just isn’t right. Maybe, I need to wait for something else to happen first. I don’t have any idea what a perfect time is to…

Read More

4 Essential Elements of a Business Plan

A well thought out business plan is critical to the success of any new venture. The business plan not only identifies the goals of your business, but it also will outline the plans to execute those goals. It tells you both where you want to go as well as how you are planning to get…

Read More

Consultant’s Corner: Drip Marketing

Question: How can I keep my customers engaged during a 1-2 year sales cycle? Certainly, one of the greatest challenges in sales is keeping the potential customer engaged with your company throughout the sales cycle. If you don’t keep your company and its product/service on the forefront of the consumer’s mind throughout the sales cycle,…

Read More

Keeping the Entrepreneurial Spirit Alive

As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…

Read More

Actively Finding Customers

Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own. So where…

Read More

Enlist Vendors for Marketing Help

As a small business owner, you’re always looking for an edge. When it comes to marketing, you look for efficiency and effectiveness—whatever will bring you the highest return on investment. There’s one area where many businesses don’t think to look, though: vendors. Getting marketing help from your vendors can dramatically help your business and bring…

Read More