Starting a Marketing Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you […]

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6 Tips to Get Customers to Come Back Again

Every business is always looking for one more customer. However, a new customer isn’t always the best answer to growing your business. Your existing customers are every bit as important to improving your growth and profitability. Existing customers are your best prospects. Turning a one-time customer into a regular and loyal customer is incredibly valuable […]

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4 Ways to Create Brand Fanatics

You are always looking for ways to increase sales at your business. That might mean getting new customers. But new customers are not the only possible solution. You can—and should—look at ways to get your existing customers to come back more often to buy more. Increasing customer loyalty is a great strategy. Here are 4 […]

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Stop Waiting for the Perfect Time

Many “wantrepreneurs” miss out on success because they let opportunities pass them by. They are waiting for the “perfect time.” My idea isn’t quite ready, they say. Or, the time just isn’t right. Maybe, I need to wait for something else to happen first. I don’t have any idea what a perfect time is to […]

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Pricing Strategy: Factors to Consider

How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment. If you set a high price for your product, how much business will you lose? If you price a product too low, how much are […]

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Why You Need an Inspiring Story

No matter what business you’re in, you also have to be able to tell a story. No, that doesn’t mean you have to make up “Once upon a time…” tales or spooky ghost stories by a campfire—but you do have to be able to tell a powerful story about your business—or rather, two types of […]

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Consultant’s Corner: Drip Marketing

Question: How can I keep my customers engaged during a 1-2 year sales cycle? Certainly, one of the greatest challenges in sales is keeping the potential customer engaged with your company throughout the sales cycle. If you don’t keep your company and its product/service on the forefront of the consumer’s mind throughout the sales cycle, […]

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Growth Strategies You Can Learn from Your Favorite Theme Park

The Themed Entertainment Association and AECOM released their 2017 Theme and Museum Index Survey, an annual report that ranks the top theme parks, waterparks, and museums all over the world based on annual attendance, tracking the ups and downs over the years and across regions. In addition to just tracking the raw attendance data, though, […]

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