Pricing Strategy: Factors to Consider

How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment. If you set a high price for your product, how much business will you lose? If you price a product too low, how much are […]

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Why You Need an Inspiring Story

No matter what business you’re in, you also have to be able to tell a story. No, that doesn’t mean you have to make up “Once upon a time…” tales or spooky ghost stories by a campfire—but you do have to be able to tell a powerful story about your business—or rather, two types of […]

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Consultant’s Corner: Drip Marketing

Question: How can I keep my customers engaged during a 1-2 year sales cycle? Certainly, one of the greatest challenges in sales is keeping the potential customer engaged with your company throughout the sales cycle. If you don’t keep your company and its product/service on the forefront of the consumer’s mind throughout the sales cycle, […]

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Growth Strategies You Can Learn from Your Favorite Theme Park

The Themed Entertainment Association and AECOM released their 2017 Theme and Museum Index Survey, an annual report that ranks the top theme parks, waterparks, and museums all over the world based on annual attendance, tracking the ups and downs over the years and across regions. In addition to just tracking the raw attendance data, though, […]

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Your Pitch is Your Movie Trailer

Everybody knows the Golden Globes and the Oscars. But last week was an entertainment awards show you likely don’t know: the Golden Trailer Awards. Since 1999, the Golden Trailer Awards are given out each year to honor the best movie trailers. This year’s ceremony was on May 31st, and the big winner was Black Panther, […]

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5 Rules to Make Your Gifts Unforgettable

Every year around the holidays, our company breakroom fills to capacity with a mountain of indistinguishable gift baskets full of stuff―peanuts, pretzels, coffee, meats and cheeses, fruits, chocolate, and just about everything else that can be consumed by office vultures. The baskets are sent to us by business partners, vendors, people that we’ve worked with, […]

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Recommended Reading: When Reaching Millennials Goes Wrong

When reaching Millennials goes wrong: The Lexington Legends minor league baseball team held “Millennial Night” to bring more young people to the ballpark, but unintentionally gave a master class in how not to appeal to Millennial consumers. From the bookshelf of Bill Gates: Every year, Bill Gates offers a diverse list of 5 books he […]

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The 6 C’s of Relevant Benefits

No matter what business you’re in, the way to succeed and get more customers is by providing great value. Consumers have to look at your product or service and decide that what you’re offering is worth paying you for it. If something doesn’t provide value, then customers won’t waste money on it. Sure, you might […]

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3 Ways to Get the Most Out of Your Social Media

It’s the end of the day—have you posted your latest photo to Instagram? Shared that latest Facebook post? Responded to everybody on Twitter? Posted in your LinkedIn groups? Uploaded your new video to YouTube? Frankly, that sounds exhausting. Don’t get me wrong—social media is incredibly valuable, and if you do it right you can reach […]

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