Building_A_Strong_Banking_Relationship

Deciding where to do your business’s banking business is an important question, affecting many aspects of your daily operations, such as business loans, deposits, and cash management. What are the steps you need to take to find the right bank and build a strong banking relationship for your business? Here are a few tips you…

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Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own. So where…

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Focus_On_Key_Performance_Indicators

To succeed in business, you need to see the signs. The signs are reality. It’s true in business the same way that it is true in sports, relationships, or any other part of life. But what does it mean to see the signs in business? What should you be looking for? On the one hand,…

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Essential_Elements_of_a_Marketing_Plan

The marketing plan is a critically important part of the business plan for a new business owner. Even if you don’t include a detailed marketing plan in the business plan, you absolutely need to complete one before formally beginning your new business. There are many elements of a good marketing plan, and you’ll want to…

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Stop_Waiting_For_The_Perfect_Time

Many “wantrepreneurs” miss out on success because they let opportunities pass them by. They are waiting for the “perfect time.” My idea isn’t quite ready, they say. Or, the time just isn’t right. Maybe, I need to wait for something else to happen first. I don’t have any idea what a perfect time is to…

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Having tools for quantifying a business’s health immediately available for a business owner to review and understand is critical to evaluate how the business is doing on a day to day basis. Specifically, online marketing focus and internet presence are an ever growing necessity, and understanding where a company stands allows a business owner to…

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Many states have already begun or are preparing to reopen after lengthy shutdowns due to the Covid-19 pandemic. No matter what your business is, you have been affected. New safety guidelines, remote working, employee furloughs, even complete temporary shutdowns. But what do you have to do to get back up and running again? That’s the…

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Q – As a small business owner, how can I adapt or appeal to changes in consumer behavior spurred by the pandemic? In last week’s post, we began our discussion of changing consumer expectations by introducing the idea of 4 categories of consumer sentiment post restrictive orders. The question becomes, how can a small business…

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Having an amazing website is a great tool for presenting all of the services and products a business offers. But a great service will not only host an owner’s website, but also offer a great tool for users to take advantage of: the Web Analysis. This tool reviews a website and analyzes and rates the…

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Q: As a small business owner preparing to re-open what should I be doing to evaluate and prepare past and future marketing activities? In last week’s post, we discussed researching CDC guidelines for business in relation to COVID-19 and the importance of implementing corresponding policies and procedures. Just as COVID-19 has elevated health and safety,…

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