Posts by Matt Tarkenton

How Habits Lead to Organizational Efficiency

Whether you lay out detailed instructions for the daily duties of your employees or you prefer to take a more free-rein approach to management, it’s extremely important that your employees develop the right habits. Here are a few steps to follow that promote maximum efficiency within an organization through habitual processes. Identify Necessary Procedures Start…

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Developing_Your_Sales_Team

Developing Your Sales Team

The salespeople that will put you on the map are hard to find. You want to build a sales staff of greats. They do 80% of the business. They usually number no more than 30% of your force — preferably more. Fire or Train? You should recognize that not every hire will work out and…

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The_Importance_of_Keeping_It_Simple_and_how_to_do_it

The Importance of Keeping it Simple (and how to do it)

As your small business grows, it’s not always easy to keep your processes simplified. The more mature an organization becomes, the more things accumulate and get in the way of performance. Complexity can be a major hindrance to the overall productivity of an organization as well as to the morale of employees. Here are 6…

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How_To_Start_A_Marketing_Campaign

Starting a Marketing Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you…

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Encourage Independent Thinking

An important element of an open corporate culture is a team full of people who are all thinking about ways to help the business. Encouraging independent thinking among your team members will generate new ideas and give everyone a stake in your business’s success. Benefits of Encouraging Independent Thinking There are many benefits to encouraging independent thinking…

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4_Tips_To_Create_Brand_Fanatics

4 Ways to Create Brand Fanatics

You are always looking for ways to increase sales at your business. That might mean getting new customers. But new customers are not the only possible solution. You can—and should—look at ways to get your existing customers to come back more often to buy more. Increasing customer loyalty is a great strategy. Here are 4…

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Job_Interview_Questions_You_Should_Ask_Candidates

Job Interview Questions You Should Ask Candidates

Job interview questions should help you to get to know the candidate and how they will fit in with your company. You want to know more about a person than just their skills and whether they meet the job requirements. You want to know if a candidate will fit in with your company’s culture and…

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Pricing_Strategy_Factors_To_Consider

Pricing Strategy: Factors to Consider

How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment. If you set a high price for your product, how much business will you lose? If you price a product too low, how much are…

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Converting_Prospects

Converting Prospects into Paying Customers

As a small business owner, your number one goal at all times is to find ways to get one more customer. You’re looking for ways to convert every business prospect you can into a paying customer, starting with just one purchase until they become a regular. As a result, it can be particularly disheartening when…

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Managing_In_Cyberspace

Managing in Cyberspace

In today’s work environment, it has become a necessity for many businesses to hire employees or independent contractors who take care of their work out of office. Here are a few keys to help employers manage their out of office employees effectively. Managing your employees in an office setting requires a fairly common protocol. You…

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