The Importance of Keeping it Simple (and how to do it)

As your small business grows, it’s not always easy to keep your processes simplified. The more mature an organization becomes, the more things accumulate and get in the way of performance. Complexity can be a major hindrance to the overall productivity of an organization as well as to the morale of employees. Here are 6 […]

read more

Starting a Marketing Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you […]

read more

Encourage Independent Thinking

An important element of an open corporate culture is a team full of people who are all thinking about ways to help the business. Encouraging independent thinking among your team members will generate new ideas and give everyone a stake in your business’s success. Benefits of Encouraging Independent Thinking There are many benefits to encouraging independent thinking […]

read more

4 Ways to Create Brand Fanatics

You are always looking for ways to increase sales at your business. That might mean getting new customers. But new customers are not the only possible solution. You can—and should—look at ways to get your existing customers to come back more often to buy more. Increasing customer loyalty is a great strategy. Here are 4 […]

read more

Pricing Strategy: Factors to Consider

How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment. If you set a high price for your product, how much business will you lose? If you price a product too low, how much are […]

read more

Converting Prospects into Paying Customers

As a small business owner, your number one goal at all times is to find ways to get one more customer. You’re looking for ways to convert every business prospect you can into a paying customer, starting with just one purchase until they become a regular. As a result, it can be particularly disheartening when […]

read more

Managing in Cyberspace

In today’s work environment, it has become a necessity for many businesses to hire employees or independent contractors who take care of their work out of office. Here are a few keys to help employers manage their out of office employees effectively. Managing your employees in an office setting requires a fairly common protocol. You […]

read more

Developing Entrepreneurial Employees

In any business, the people we hire make a huge difference. The right people in the right spots at the right time can push you to new heights, while a bad hire can set you back. A great asset as you organize your business for growth is building around entrepreneurial employees. Now, you might be […]

read more

6 Traits of a Great Leader

Great business leaders don’t merely reach their goals of achieving growth within an organization; they carry themselves in a way that garners the respect of those around them. By observing great leaders, we can gain a better understanding of what it takes to emulate their success. I’ve put together a list of 6 traits that […]

read more