As a small business owner, your number one goal at all times is to find ways to get one more customer. You’re looking for ways to convert every business prospect you can into a paying customer, starting with just one purchase until they become a regular. As a result, it can be particularly disheartening when…

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Job_Interview_Questions_You_Should_Ask_Candidates

Job interview questions should help you to get to know the candidate and how they will fit in with your company. You want to know more about a person than just their skills and whether they meet the job requirements. You want to know if a candidate will fit in with your company’s culture and…

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In any business, the people we hire make a huge difference. The right people in the right spots at the right time can push you to new heights, while a bad hire can set you back. A great asset as you organize your business for growth is building around entrepreneurial employees. Now, you might be…

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Essential_Elements_of_a_Marketing_Plan

The marketing plan is a critically important part of the business plan for a new business owner. Even if you don’t include a detailed marketing plan in the business plan, you absolutely need to complete one before formally beginning your new business. There are many elements of a good marketing plan, and you’ll want to…

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Not only has it been a growing trend for businesses to hire employees or independent contractors who take care of their work out of office, but in the current COVID-19 pandemic, many other businesses have been forced to adopt remote work, with their employees. Managing your employees in an office setting requires a fairly common…

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Keeping_The_Entrepreneurial_Spirit_Alive

As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…

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6_As_of_A_Great_Leader

Great business leaders don’t merely reach their goals of achieving growth within an organization; they carry themselves in a way that garners the respect of those around them. By observing great leaders, we can gain a better understanding of what it takes to emulate their success. I’ve put together a list of 6 traits that…

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Whether you lay out detailed instructions for the daily duties of your employees or you prefer to take a more free-rein approach to management, it’s extremely important that your employees develop the right habits. Here are a few steps to follow that promote maximum efficiency within an organization through habitual processes. Identify Necessary Procedures Start…

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Developing_Your_Sales_Team

The salespeople that will put you on the map are hard to find. You want to build a sales staff of greats. They do 80% of the business. They usually number no more than 30% of your force — preferably more. Fire or Train? You should recognize that not every hire will work out and…

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The_Importance_of_Keeping_It_Simple_and_how_to_do_it

As your small business grows, it’s not always easy to keep your processes simplified. The more mature an organization becomes, the more things accumulate and get in the way of performance. Complexity can be a major hindrance to the overall productivity of an organization as well as to the morale of employees. Here are 6…

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