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Posts by Matt Tarkenton


Pricing Strategy: Factors to Consider

How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment. If you set a high price for your product, how much business will you lose? If you price a product too low, how much are…

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Converting Prospects into Paying Customers

As a small business owner, your number one goal at all times is to find ways to get one more customer. You’re looking for ways to convert every business prospect you can into a paying customer, starting with just one purchase until they become a regular. As a result, it can be particularly disheartening when…

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Developing Entrepreneurial Employees

In any business, the people we hire make a huge difference. The right people in the right spots at the right time can push you to new heights, while a bad hire can set you back. A great asset as you organize your business for growth is building around entrepreneurial employees. Now, you might be…

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What is Liquor Liability Insurance?

Any business or individual that manufactures, distributes, or uses alcoholic beverages is at risk of being held liable for the actions of drunk patrons. Although this risk can occasionally affect individuals at home, it generally applies to commercial enterprises such as restaurants, bars, package stores, private clubs, and sports facilities. Liquor liability is a serious…

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How to Patent Your New Idea

Once you’ve come up with a great idea for a product or service, it’s important to find ways to protect your invention. Not only do you want to make sure people know that it was you who invented the product, but you also want to prevent anyone else from copying your idea and profiting off…

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Workers’ Compensation Insurance 101

Workers’ compensation laws mandate that employers cover their employees for injuries incurred while on the job, whether on company property or at another location on company business. For example, a delivery person would be covered for an injury loading his truck on company property, an injury while unloading his truck at the customer’s site or…

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Essential Elements of a Marketing Plan

The marketing plan is a critically important part of the business plan for a new business owner. Even if you don’t include a detailed marketing plan in the business plan, you absolutely need to complete one before formally beginning your new business. There are many elements of a good marketing plan, and you’ll want to…

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10 Tips for Buying Business Insurance

Buying insurance can be a frustrating process for business owners. Providing all the information to the insurer can be time-consuming, and if the policy is then declined it can be very disheartening, and the whole process can seem like a waste of valuable time and resources. But for all the difficulties, you need insurance, and…

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Is Good Ever Better Than Perfect?

“A good plan violently executed now is better than a perfect plan executed next week.” – George S. Patton I have been thinking and talking a lot lately about how to build marketing plans. So let me share a little secret with you all: The perfect marketing plan does NOT exist! Let me give you…

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The 6 A’s of Powerful Leadership

Great business leaders don’t merely reach their goals of achieving growth within an organization; they carry themselves in a way that garners the respect of those around them. By observing great leaders, we can gain a better understanding of what it takes to emulate their success. I’ve put together a list of 6 traits that…

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