Posts by GoSmallBiz
Making a Successful Pivot
Many entrepreneurs come up with multiple ideas, and it can be a challenge to negotiate changing visions. Michael Tavani, the founder and CEO of Switchyards in Atlanta, GA, shares the story of how he and his company changed their business model to keep the company growing. Tavani started with a question: “What is it that’s…
Read MoreBranding Your Product
The most successful companies do more than just create a product. The key is to build a brand that grabs and holds people’s attention. In this video, Michael Tavani, the founder and CEO of Switchyards, discusses some great examples of companies that have successfully created a deeper connection with their customers, even in some unexpected…
Read More5 Tips for Building a Highly Productive Team
The health and future of all business relies on productivity. Without it, you can’t reach optimal performance to remain competitive in your industry. The classic understanding of productivity in business is that each individual works hard to complete their duties—staying busy. While this isn’t wrong, productivity goes beyond hard work. It’s more about how you…
Read More5 Tips for a Winning Email Campaign
When done right, an email campaign generates awareness of your company and drives traffic to your site—and customers through your doors. It’s an opportunity to receive leads, gain feedback, provide updates, and improve sales. Engaging with your target audience is not just a necessary marketing strategy, it’s a vital part of showing your loyal customers…
Read MoreHow to Respond to Customer Reviews Online
Reputation matters. In today’s digital age, you want to put the best version of yourself out there, and you have a lot of control over your public image. You put in the effort of perfectly curating your social profiles to show the world how you want to be seen. The same goes for your business.…
Read More4 Early Steps to Get Your First Startup Off the Ground
Starting a business for the first time is not for the faint of heart, even in a stable economy. You face uncertainty at every step of the process—one hurdle after the next, until you eventually you reach a point of exhaustion. So why go on? What drives entrepreneurs to pursue business ownership, despite the hardships?…
Read MoreConsultant’s Corner: Hiring Your Children
Q: Can I hire my children to work for my corporation? Corporations (C and S types) can generally hire the children and other family members of the corporation’s shareholders to work in the business provided that they comply with applicable state and federal employment/labor law. For example, child labor laws generally apply to business owners’…
Read MoreAre You Doing What Matters Most? Reviewing “Four Thousand Weeks”
Our most limited resource is time. We all know it. That’s why one of the most popular self-help/business genres is productivity, as people share their advice and insights for how they think you can get the most done in the least amount of time. The latest entry into this crowded field is a bit different,…
Read More3 Tips for Hiring in a Tight Labor Market
Is your small business one of the millions still looking for workers? According to a recent survey by the National Federation of Independent Businesses, “more than half of US small-business owners said they had open positions they could not fill in May.” A tight labor market is a tricky spot for a small business, as…
Read MoreNo One Should Be Afraid to Share Ideas
Do you appreciate it when someone disagrees with you? It might be uncomfortable, but as Fran Tarkenton shares in this video, a constant stream of conversation reassures team members that their leaders are accessible and that their ideas matter. So keep your mind open to disagreement, and be willing to talk it out. You might…
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