In today’s world, technology drives business operations and data flows freely. Ensuring the security of your organization’s sensitive information is paramount. Cyber threats continue to evolve, becoming more sophisticated and damaging.   While investing in advanced security software and systems is essential, don’t overlook the critical role that employees play in maintaining robust cybersecurity measures.…

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Exponential Organizations, published in 2014, introduced the term Massive Transformative Purpose (MTP) to the business world. Authors Salim Ismail, Michael Malone, and Yuri van Geest demonstrate throughout their book that all companies, large and small, can leverage new technologies to have an impact up to ten times larger than traditional organizations.   Sounds a little far-fetched,…

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Onboarding is often the first thing that comes to mind when you think of traditional Employee Training. Properly training your new staff during the onboarding process is crucial to the success of your business and staff performance; however, investing in continuous staff training is a vital component of fostering a successful and thriving workplace.  …

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We have entered a new industrial age that is transforming how we work and live. In times of great change, you can run toward innovation…or away from it. Facing change head-on is important in both life and business.  One of the greatest transformations today is happening in the artificial intelligence arena. AI is constantly evolving,…

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Spring provides a great opportunity to analyze and reassess all aspects of your business to ensure better outcomes for the remainder of the fiscal year. Consider which areas need to be reined in. Not only is this a time for a hard look at your financials and internal structures, but it’s also a great time…

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What ideas get you excited? What are you authentically excited about? Switchyards founder and CEO Michael Tavani believes that is a key question for business owners. “If I’m passionate about it, then I’m going to be thinking about it a lot, and I’m going to put it out there,” he says. “It’s authentically me.”  Those…

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Congratulations, you have now successfully built a website for your business. Now, you’re ready to sit back and watch the magic happen, right? Almost!   To ensure that your website is performing at its best and driving customers to your business, it’s important to consider some these factors that will help ensure visibility and engagement:   Make…

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In today’s digital world, having a website is a non-negotiable for small businesses. Building a site that accurately represents your business can seem overwhelming. You may be thinking about delegating the task to a third party, but you should consider taking the time to build it yourself.   It’s easier than ever to get a website…

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Sometimes the struggle is to find an idea. But other times the struggle is to make an idea – or set of ideas – more focused. Michael Tavani, founder and CEO of Switchyards in Atlanta, Georgia, believes this is a process every company needs to go through. “I think companies start off as really scattered…

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Many entrepreneurs come up with multiple ideas, and it can be a challenge to negotiate changing visions. Michael Tavani, the founder and CEO of Switchyards in Atlanta, GA, shares the story of how he and his company changed their business model to keep the company growing.  Tavani started with a question: “What is it that’s…

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