Branding Your Product

The most successful companies do more than just create a product. The key is to build a brand that grabs and holds people’s attention. 

In this video, Michael Tavani, the founder and CEO of Switchyards, discusses some great examples of companies that have successfully created a deeper connection with their customers, even in some unexpected industries! 

He also talks about the way he has applied these insights in his own businesses. 

Want to get advice on building your business’s brand? Join GoSmallBiz for anything your business needs, from the initial idea all the way to rocketship growth! 

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GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.