The hiring process, knowing who to hire and when to hire, is different for every business. Simms Jenkins of BrightWave Marketing says that while experience has helped him get better at identifying who to hire, knowing when to hire someone is still one of the biggest challenges he faces. For some businesses, the question of…

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As human beings, we have a tendency to look for milestones, progress points we can mark and celebrate when we reach them. Business is no different. Simms Jenkins of BrightWave Marketing says that there are a lot of important milestones for entrepreneurs. Perhaps the first milestone is getting the first client or customer. “You realize,…

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Working for a series of startups during the dot-com era, Simms Jenkins learned a lot about what not to do, lessons that have helped him make BrightWave Marketing more successful. “I’m not a huge risk taker, but the dot-com experience helped firm up a lot of my business beliefs and compass,” he says. “The dot-com…

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Finding new business is vitally necessary for every business. But as Simms Jenkins of BrightWave Marketing points out, businesses don’t always have to use the same formulaic approaches to finding and measuring those new customers. “The best way of attracting clients since Day 1 has always been word of mouth and referrals,” he says. “That’s…

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A steady flow of new customers is vital for any business. Geoff Wilson of 352 Inc. calls them the “lifeblood” of any business. “You can’t be successful in business without having a mechanism for finding new customers,” he says. Getting new customers goes down two paths: you finding new customers and them finding you. Geoff…

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Celebrating failure is becoming more and more accepted among entrepreneurs, but Geoff Wilson of 352 Inc. cautions entrepreneurs that the key is not to fail, but to fail fast. Don’t let failure just be a buzzword based on hype. “The key is to not overextend yourself so that if you fail, you don’t have room…

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Obviously, 352 Inc.’s Geoff Wilson was happy to have a growing business, but that brought an entirely new set of challenges along with it. “If you’re a sole practitioner… you have a background or passion for whatever service you’re offering,” he says. In Geoff’s case his passion and expertise at web design was what led…

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Geoff Wilson is the President and Founding Partner of 352 Inc., a digital product design firm. Geoff started 352 in college. “When you’re young it’s a fabulous time to start a business,” says Wilson. “My freshman year, I just had a lot of fun,” Geoff says with a smile. When he became a sophomore, though,…

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