Friday 5 for May 26th, 2017

GSB TV: Mastering Customer Service Over the Phone With: Ricardo Jimenez and Chris Barnes Delivering great customer service over the phone is an important part of providing an outstanding customer experience. Many customers will call in with problems or questions… Watch session Outsourcing? Make Sure Customization is a Priority By Ben Walker What’s the value […]

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Create a Frictionless Customer Experience

If you’re trying to create a great customer experience, look at places where you’re putting the responsibility on the customer rather than on yourself. What does that mean? Well, have you ever had an experience as a customer where a company acted like (and genuinely believed) they were doing you a favor, but were really […]

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Outsourcing? Make Sure Customization Is a Priority

What’s the value of outsourcing as a small business owner? A large part is access to experts the owner doesn’t have in-house, and customization is a huge component of that. When small business owners consider partnering with third-party vendors in today’s fast-paced business world, those vendors must be masters of personalization. And take it straight […]

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How to Build Your Integrated Marketing Plan

Don’t rely on a slap-dash marketing plan that just consists of different pieces all thrown together at random. Instead, take a comprehensive approach and build an integrated marketing plan that creates a consistent, coherent message for customers and prospects no matter where or how they encounter your business—whether it’s through traditional advertising, public relations, social […]

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Consultant’s Corner: Using Interns

Question: I want to begin working with student interns, giving them course credit and real-world experience before entering the actual work place. Where should I start? Workers engaged as interns can be paid or unpaid, but our response assumes that your question refers to engaging workers as unpaid interns. In order to engage workers as […]

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Why You Need Well-Defined Sales Processes

Making sales is not a matter of luck or sheer charisma—it is a process. With a consistent, methodical sales process, you will get better results than with a slapdash approach. Even the most persuasive, charming sales people still need to use well-organized processes to continually sort, rank, and follow up with various sales leads throughout […]

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Friday 5 for May 19th, 2017

GSB TV: Jumpstarting Your Company Blog With: Edwin Bevens and Ed Fox Are you experiencing blog-writer’s block? Has your company blog been sitting without an update for months, or even longer? Or have you been putting off setting up a blog because… Watch session What 4 Minor League Baseball Promotions Can Teach You About Marketing […]

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