4 Quick Tips to Great Ad Writing

4 Quick Tips to Great Ad Writing

Effective advertising is critical to bringing in new customers, as well as for bringing back old ones. But how can you ensure that your advertising is written effectively? One of the determining factors in the success of advertising copy is the quality of the writing. Bad writing will drive away the audience, even if they […]

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How to Handle a Defamation Claim

How to Handle a Defamation Claim

One of the most serious legal issues you or your business could face is a claim of defamation from one of your employees. These charges can be extremely costly to your business, and you need a careful, trained hand to defend against them. Small business owners need to be aware of what constitutes a defamation […]

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Burnt Hickory Brewery – Marketing a Local Brewery

Scott Hedeen is the founder and brewmaster of Burnt Hickory Brewery, located in the northwestern suburbs of Atlanta. Scott classifies Burnt Hickory as a “nanobrewery,” competing in the rapidly growing Atlanta craft-beer industry. To set himself apart from the pack, Scott has taken the time to build a unique brand that uses both his own […]

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Success Requires a Process of Excellence

Success Requires a Process of Excellence

Success requires a process of excellence. You can never be successful just by saying, “I’m going to succeed.” Instead, you are successful when you set out to improve in every area, to study your strengths and weaknesses and pursue excellence in each aspect. Some of the clearest examples of this come from the world of […]

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