Consultant’s Corner: Driving Traffic Through Cross-Marketing

Question: I’d like to negotiate a deal with other auto repair shops to help drive business. I am a test-only smog station. Do you have any suggestions? Networking and cross-marketing with complementary (transmission, air conditioning, body shops, towing services, etc.) auto repair businesses and other parties in the industry can be very helpful in reaching […]

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Consultant’s Corner: Registering a Logo

Question: What is the best way to register a company logo? Generally, trademark protection is available for logos, business names, slogans, and some design elements. When a name, logo or design is being used primarily to distinguish your goods or services from the goods or services of competitors, in other words, its function is to […]

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Consultant’s Corner: How Much Does It Cost to Replace an Employee?

Q. How do I calculate the cost of replacing an employee? Employee turnover is the attrition of employees through voluntary or involuntary terminations. Employee turnover results in costs (internal and outside services) to the employer, including those for employee separation/departure, lost productivity, recruiting and hiring replacement employees, orientation and training of new employees, etc. While […]

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