Consultant’s Corner: Resources for Measuring Customer Service

Q. I’m looking for ways to measure my customer service. What do I need to look for, and where should I look? A. Managing and measuring customer service varies by type of business products and services and can include counting customer calls and inquiries, measuring response time, customer surveys, improving written customer policies and procedures, product […]

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The Power of Personalization

You may be familiar with the “4 P’s of marketing”: Product Price Place Promotion But do you know the 5th “P”? It’s Personalization! Personalization has been around as a part of business for a long time—whenever you’re relying on your memory of past customers and welcoming them by name and building rapport, you’re using personalization. […]

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Improve Customer Service a Tiny Bit at a Time

Sometimes thinking small is the best way to make a big improvement. Think about customer service. If you’re just a little bit better than average, all the time, that adds up. Even if you’re just 1% better than average, but you’re consistently 1% better than average every single time without fail, that will help you […]

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The Right Process Can Reduce Customer Complaints

Many problems that cause customer complaints boil down to a failed process. Good intentions can be ruined by human error, and create a bad experience—a Moment of Misery—for your customer. And what’s worse, most of those customers won’t tell you about their problem. They simply won’t come back—and throw in a little negative word-of-mouth for […]

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Honesty is the Best Customer Service Policy

Is honesty really the best policy? In customer service, the answer is yes! Our relationships with our customers are important, and they want (and deserve) the truth, no matter what. We can approach subjects with tact and empathy, but must still be honest. If there’s a problem, be upfront about it. The customer will find […]

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How Customer Service Changes—and How It Stays the Same

Things change quickly in business today. Innovations in technology touch on almost everything we do. So naturally, many people ask me about how customer service is changing. They’re thinking about things like artificial intelligence, or social media, or online chat, or email. Whenever I hear that question, though, I can’t help but think that for […]

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The Problem with Fine

When a customer tells you that their experience was “fine,” what does that mean? Oftentimes, “fine” doesn’t really mean fine! When you hear someone say things are fine, it’s time to dig deeper to understand how the customer really feels. Because in customer service, fine often means okay at best—average, unimpressive. You might not be […]

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4 Reasons to Love Complaints

We all know that one person who loves to complain. It feels as though they always have something negative to say about the food, or the service, or whatever they deem sub-par that evening. As much as this type of person may annoy you personally, small business owners should love the complainer. In fact, embracing […]

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The Best Customer Service Line

What’s the best customer service line you’ve ever heard? Is it empathy for a customer’s problem? An explanation of the problem? A timeline for a solution? In conversation with the leader of social media customer service for a major cable television provider, I heard an unexpected answer—but a brilliant one. Learn why the best response […]

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