Lessons from Amazon Acquiring Whole Foods

Were you surprised at the big business news last week that Amazon is acquiring Whole Foods? Do you wonder what this means for business? Are you thinking about what this says about how we should be thinking about our businesses today? In this brief live commentary we’ll look at why this move is driven by […]

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Educate Your Customers

Did you know that educating customers is one of the most effective marketing methods? Marketing is an essential element of your business, and you have to do it better than your competition. Every dollar must be spent efficiently and productively, working to create a powerful marketing strategy. You need to try every available marketing approach […]

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Turn Limitations into Customer Service Excellence

There are some situations where your hands are tied. Some industries are heavily regulated, and there are strict compliance rules and laws that you have no way around. These laws are often unfriendly to customers. But look for ways you can make life easier for your customers. Are there things that you can do that […]

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You Must Maintain the Customer’s Confidence

Have you ever had an interaction with a company that was so frustrating you lost confidence in their ability to do what you needed them to do? If you lose confidence in a company, would you still do business with them? Well, I recently had an experience that damaged my confidence in a company, and […]

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Create a Frictionless Customer Experience

If you’re trying to create a great customer experience, look at places where you’re putting the responsibility on the customer rather than on yourself. What does that mean? Well, have you ever had an experience as a customer where a company acted like (and genuinely believed) they were doing you a favor, but were really […]

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Outsourcing? Make Sure Customization Is a Priority

What’s the value of outsourcing as a small business owner? A large part is access to experts the owner doesn’t have in-house, and customization is a huge component of that. When small business owners consider partnering with third-party vendors in today’s fast-paced business world, those vendors must be masters of personalization. And take it straight […]

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Improve Your Social Media Customer Service

You’ve likely heard that customer service is the new marketing. And social media customer service is an updated version. It’s something you cannot ignore! Social media channels are no longer alternative customer service channels; they’re primary channels that you must pay attention to. Make sure that you’re providing great customer service on social media channels. […]

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