Consultant’s Corner: Driving Traffic Through Cross-Marketing

Question: I’d like to negotiate a deal with other auto repair shops to help drive business. I am a test-only smog station. Do you have any suggestions? Networking and cross-marketing with complementary (transmission, air conditioning, body shops, towing services, etc.) auto repair businesses and other parties in the industry can be very helpful in reaching […]

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Is It an Excuse or a Reason?

I want to talk about your philosophy, and by that I mean what you do when things don’t go the way you want them to, when you encounter challenges or change. What is your philosophy when you get knocked down or when the sales process does not go the way you want it to? As […]

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4 Perks to Participating in Small Business Saturday

It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber Monday, respectively), but the holiday continues to hold its own when it comes to supporting small businesses. Want proof? In 2015, more than 95 million shoppers participated in Small Business Saturday and spent […]

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4 Tips to Avoid Holiday Shipping Mishaps

If you are planning on shipping gifts to friends, family or clients this holiday season, the shipping experts at PostNet have provided the following tips to ensure you get your packages to their intended destinations on time, damage free and without the higher fees. Plan Ahead The weeks between Thanksgiving and Christmas are the busiest […]

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Working for Yourself to Make Life Better for Others

I know that not every partnership I enter into and every business I start is destined for longevity, much less forever, but every one of them is important to me. I am tempted to regard my businesses as more than just “important.” To me, they are very special because, in them, I feel I have […]

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The Art of Friendly Networking

If you can recall being on the playground, meeting a new playmate on a jungle gym, and being able to make an instant friend on the spot as a child, you can understand the appeal of networking in a business sense with those already close to the heart. Just as easy as it was to […]

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