The Power of Recurring Revenue

In the late 1980s, I discovered infomercials. Bill Guthy and Greg Renker started Guthy-Renker in California after they got the idea for creating and running infomercials, and even though I had no idea what an infomercial was at the time, I joined them. We started out by doing an infomercial with Tony Robbins—the first infomercial […]

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Consultant’s Corner: How Do Government Contracts Work?

Q. What does it take to win government contracts? Government Contracting Pros and Cons Government contracting can be a reliable and profitable revenue source for a business; however, there a various considerations with government contracting. For example, the paperwork and other administrative burden and extended payment terms are unattractive to many businesses. To help determine if […]

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Consultant’s Corner: Driving Traffic Through Cross-Marketing

Question: I’d like to negotiate a deal with other auto repair shops to help drive business. I am a test-only smog station. Do you have any suggestions? Networking and cross-marketing with complementary (transmission, air conditioning, body shops, towing services, etc.) auto repair businesses and other parties in the industry can be very helpful in reaching […]

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Is It an Excuse or a Reason?

I want to talk about your philosophy, and by that I mean what you do when things don’t go the way you want them to, when you encounter challenges or change. What is your philosophy when you get knocked down or when the sales process does not go the way you want it to? As […]

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4 Perks to Participating in Small Business Saturday

It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber Monday, respectively), but the holiday continues to hold its own when it comes to supporting small businesses. Want proof? In 2015, more than 95 million shoppers participated in Small Business Saturday and spent […]

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4 Tips to Avoid Holiday Shipping Mishaps

If you are planning on shipping gifts to friends, family or clients this holiday season, the shipping experts at PostNet have provided the following tips to ensure you get your packages to their intended destinations on time, damage free and without the higher fees. Plan Ahead The weeks between Thanksgiving and Christmas are the busiest […]

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