GSB TV: Get the Most Out of Content Marketing

Content marketing helps your business build trust and credibility with customers and prospects. On this session of the GSB TV Digital Marketing Show, Ed Fox and Edwin Bevens talk about how you can get the most out of content marketing in your business. By anticipating customers’ needs and providing value to people first, you can […]

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Laughing Skull Lounge: Finding Customers

The best way to get new customers is to take care of your current customers, says Marshall Chiles, founder and owner of the Laughing Skull Lounge in Atlanta. If you deliver a great product or service, your customers will tell their friends about it, and word of mouth advertising like that is the best thing […]

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A Brand Is…

Your brand. Everyone says you need one, and that it needs to be strong. With all these messages going around about branding, do you really know what it means? Don’t let “branding” just be vague, empty rhetoric. Make it real. Here are some of the things we mean when we talk about a brand. Logo […]

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GSB TV: How to Be an All-Star Networker

This week on the GSB TV Sales & Marketing Show, Amanda Adams and Chris Barnes share their advice for networking, taking a look at both the best organizations and events to attend and how to get the most out of those events. By identifying the right types of organizations to meet the kind of people […]

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GSB TV: Key Metrics to Track in Google Analytics

Google Analytics is an essential web service for tracking, analyzing, and reporting data about your website. Knowing how to use Google Analytics and understand the data that it provides can give you the insights you need to make any necessary adjustments to improve your website, your marketing, and your website conversions. In this session of […]

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Consultant’s Corner: Driving Traffic Through Cross-Marketing

Question: I’d like to negotiate a deal with other auto repair shops to help drive business. I am a test-only smog station. Do you have any suggestions? Networking and cross-marketing with complementary (transmission, air conditioning, body shops, towing services, etc.) auto repair businesses and other parties in the industry can be very helpful in reaching […]

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