How to Build Your Integrated Marketing Plan

Don’t rely on a slap-dash marketing plan that just consists of different pieces all thrown together at random. Instead, take a comprehensive approach and build an integrated marketing plan that creates a consistent, coherent message for customers and prospects no matter where or how they encounter your business—whether it’s through traditional advertising, public relations, social […]

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GSB TV: Jumpstarting Your Company Blog

Are you experiencing blog-writer’s block? Has your company blog been sitting without an update for months, or even longer? Or have you been putting off setting up a blog because you don’t know what to write about? In this week’s session of the GSB TV Digital Marketing Show, Edwin Bevens and Ed Fox offer advice […]

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GSB TV: Marketing Ideas to Jumpstart Your Business

Every business is looking for new marketing ideas, whether it’s a new business just getting started or an established business growing its customer base. In this session of the GSB TV Sales & Marketing Show, Chris Barnes and Dustin Casebolt discuss some outside-the-box marketing tips you can use to give your business a boost and […]

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GSB TV: Maximize Your Email Marketing

Email can be one of the most effective tools in your marketing arsenal. The ability to communicate directly with your customers any time is powerful, but to be effective it must be approached strategically. In this session of the GSB TV Digital Marketing Show, Jay Moore and Ed Fox offer an overview for anyone getting […]

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Taproom Coffee: Education as a Marketing Strategy

“Education is an integral part to our image and identity,” says Jonathan Pascual, owner of Kirkwood Georgia’s Taproom Coffee. Jonathan uses free educational events to bring people to Taproom and ignite their passion in the things that Taproom offers. Taproom hosts monthly beer and coffee classes and they’re gearing up for their first “palate class,” […]

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GSB TV: Making the Most of Sales Promotions

A promotion is a short-term offer used to generate sales, roll out a new product, and do many other things. On this session of the GSB TV Sales & Marketing Show, Chris Barnes and Tyler Schmidt briefly look at different types of promotions and how they are best used. They also discuss the difference between […]

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