GSB TV: Key Metrics to Track in Google Analytics

Google Analytics is an essential web service for tracking, analyzing, and reporting data about your website. Knowing how to use Google Analytics and understand the data that it provides can give you the insights you need to make any necessary adjustments to improve your website, your marketing, and your website conversions. In this session of […]

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Consultant’s Corner: Driving Traffic Through Cross-Marketing

Question: I’d like to negotiate a deal with other auto repair shops to help drive business. I am a test-only smog station. Do you have any suggestions? Networking and cross-marketing with complementary (transmission, air conditioning, body shops, towing services, etc.) auto repair businesses and other parties in the industry can be very helpful in reaching […]

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GSB TV: Event Marketing Like the Pros

This week on the GSB TV Sales & Marketing Show, Amanda Adams and Tyler Schmidt take an in-depth look at event marketing—why it works, and how you can do it better. There’s nothing more effective in business than meeting someone face to face, and that’s key to event marketing’s success. You’ll be able to build […]

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Tailfin Marketing: The Value of Referrals

What’s the best type of market? A warm market. Referrals are an incredibly valuable way to build a business and find new clients. Tailfin Marketing relies on referrals for the bulk of their business. As clients move around, they tend to bring Tailfin with them to the new places they go because of the personalized […]

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Personalize Your Branding Strategy

One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition. Here are a few ways to demonstrate uniqueness by implementing personality into your brand along with examples of companies that […]

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Why People Need to Talk to People

None of us ever has an original idea. Everything we know and think of ultimately comes from what we see, what we read, and what we hear. So what better way is there to get new ideas than to go out and engage with more people, more sources of information? During my NFL career, I […]

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Tailfin Marketing: No Typical Day

Working at a small company, everyone has to wear multiple hats. At Tailfin Marketing, said co-founder Greg Abel, there is no such thing as a typical day. Sure, there are some things that have to be done on the business side, but there are different things happening every day—it’s a balance. The day could have […]

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GSB TV: Getting Started with Facebook Live

This week on the GSB TV Digital Marketing Show, Jay Moore and Edwin Bevens discuss how small business owners can start using Facebook Live—Facebook’s live-streaming platform that allows anyone to broadcast video in real time to friends or people who have liked your page. This relatively new marketing platform gives small business owners new opportunities […]

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