Your Pitch is Your Movie Trailer

Everybody knows the Golden Globes and the Oscars. But last week was an entertainment awards show you likely don’t know: the Golden Trailer Awards. Since 1999, the Golden Trailer Awards are given out each year to honor the best movie trailers. This year’s ceremony was on May 31st, and the big winner was Black Panther, […]

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5 Rules to Make Your Gifts Unforgettable

Every year around the holidays, our company breakroom fills to capacity with a mountain of indistinguishable gift baskets full of stuff―peanuts, pretzels, coffee, meats and cheeses, fruits, chocolate, and just about everything else that can be consumed by office vultures. The baskets are sent to us by business partners, vendors, people that we’ve worked with, […]

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Recommended Reading: When Reaching Millennials Goes Wrong

When reaching Millennials goes wrong: The Lexington Legends minor league baseball team held “Millennial Night” to bring more young people to the ballpark, but unintentionally gave a master class in how not to appeal to Millennial consumers. From the bookshelf of Bill Gates: Every year, Bill Gates offers a diverse list of 5 books he […]

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The 6 C’s of Relevant Benefits

No matter what business you’re in, the way to succeed and get more customers is by providing great value. Consumers have to look at your product or service and decide that what you’re offering is worth paying you for it. If something doesn’t provide value, then customers won’t waste money on it. Sure, you might […]

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3 Ways to Get the Most Out of Your Social Media

It’s the end of the day—have you posted your latest photo to Instagram? Shared that latest Facebook post? Responded to everybody on Twitter? Posted in your LinkedIn groups? Uploaded your new video to YouTube? Frankly, that sounds exhausting. Don’t get me wrong—social media is incredibly valuable, and if you do it right you can reach […]

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Recommended Reading: Don’t Say “Super Bowl!”

There are so many new articles, books, profiles, and the like written each week that it’s impossible to keep up! But with our recommended reading, you can track some of the most important and most interesting news and ideas for small business owners today. Books: Many of the world’s most successful groups have been characterized […]

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How Will “Facebook Zero” Impact Your Business?

Another Algorithm Update? Just in case you haven’t been checking your feed (what are you… on Twitter or something?), Facebook released their latest algorithm update a couple of weeks ago. Check out Mark Zuckerberg’s post about the update. But what does it all mean? Like many Facebook announcements, this one is extremely vague and lacks real substance […]

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