To maximize the impact of your LinkedIn Business Profile, it’s crucial to harness the power of LinkedIn Analytics. In this blog post, we’ll explore the five key steps to understanding and utilizing LinkedIn Analytics to enhance your business profile.  Step 1: Accessing LinkedIn Analytics  The first step in leveraging LinkedIn Analytics is gaining access to…

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Now that you’ve reviewed the 4 Steps to Optimizing Your Company’s LinkedIn Presence, it’s time for a deeper dive into how to carry out some of the most essential steps to reach optimal success on the platform.   LinkedIn has emerged as a powerful digital marketing platform for businesses to connect with professionals, showcase what makes…

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In the fast-paced digital business landscape of today, establishing a strong online presence is crucial for the success of any company. Among the myriad social media platforms available, LinkedIn stands out as a powerful tool for professional networking, brand building, and lead generation. However, merely having a presence on LinkedIn is not enough; optimization is…

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Congratulations, you have now successfully built a website for your business. Now, you’re ready to sit back and watch the magic happen, right? Almost!   To ensure that your website is performing at its best and driving customers to your business, it’s important to consider some these factors that will help ensure visibility and engagement:   Make…

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In today’s digital world, having a website is a non-negotiable for small businesses. Building a site that accurately represents your business can seem overwhelming. You may be thinking about delegating the task to a third party, but you should consider taking the time to build it yourself.   It’s easier than ever to get a website…

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The most successful companies do more than just create a product. The key is to build a brand that grabs and holds people’s attention.  In this video, Michael Tavani, the founder and CEO of Switchyards, discusses some great examples of companies that have successfully created a deeper connection with their customers, even in some unexpected…

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When done right, an email campaign generates awareness of your company and drives traffic to your site—and customers through your doors. It’s an opportunity to receive leads, gain feedback, provide updates, and improve sales. Engaging with your target audience is not just a necessary marketing strategy, it’s a vital part of showing your loyal customers…

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Reputation matters. In today’s digital age, you want to put the best version of yourself out there, and you have a lot of control over your public image. You put in the effort of perfectly curating your social profiles to show the world how you want to be seen.   The same goes for your business.…

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One of the lasting impacts of the Covid-19 pandemic has been the way it changed consumers’ habits. Almost overnight, everyone stopped buying all kinds of things they had previously spent significant amounts of money on. Restaurants. Concerts. Spas. Movies. Hotels. Travel. Sporting events. It was an incredibly dramatic shift, at an unprecedented speed. In-person services…

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Color_of_Branding

What do you want your business to be known for? Color plays an important role in our daily lives, and over time, we’ve developed specific emotional reactions to different colors. These reactions have been shaped since birth and can vary based on geographical location, age, and gender. Color has a direct effect on our mood…

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