GSB TV: Direct Mail is Not Dead!

Contrary to what you may have heard, direct mail is not dead as a marketing tool! In this session of the GSB TV Sales & Marketing Show, Chris Barnes talks about this tried-and-true marketing method, and discusses some of the reasons why it is still a viable strategy even in the 21st century, when everyone […]

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Authenticity Drives Engagement on LinkedIn

LinkedIn is one of the most important social media platforms for business professionals, with a huge audience focused on business. One of the best ways to increase engagement on the platform and get more likes and shares for your content is to be authentic. That means showing your personality, knowing your audience, and communicating plainly, […]

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Consultant’s Corner: Drip Marketing

Question: How can I keep my customers engaged during a 1-2 year sales cycle? Certainly, one of the greatest challenges in sales is keeping the potential customer engaged with your company throughout the sales cycle. If you don’t keep your company and its product/service on the forefront of the consumer’s mind throughout the sales cycle, […]

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Educate Your Customers

Did you know that educating customers is one of the most effective marketing methods? Marketing is an essential element of your business, and you have to do it better than your competition. Every dollar must be spent efficiently and productively, working to create a powerful marketing strategy. You need to try every available marketing approach […]

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GSB TV: How to Thrive with Niche Marketing

Small businesses aren’t necessarily looking to compete directly with the giants of the business world. But with niche marketing, they can zero in on a target buyer and create offerings for that specific type of person in a very targeted way. There is a higher conversion rate with niche marketing with a more manageable number […]

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How to Build Your Integrated Marketing Plan

Don’t rely on a slap-dash marketing plan that just consists of different pieces all thrown together at random. Instead, take a comprehensive approach and build an integrated marketing plan that creates a consistent, coherent message for customers and prospects no matter where or how they encounter your business—whether it’s through traditional advertising, public relations, social […]

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GSB TV: Jumpstarting Your Company Blog

Are you experiencing blog-writer’s block? Has your company blog been sitting without an update for months, or even longer? Or have you been putting off setting up a blog because you don’t know what to write about? In this week’s session of the GSB TV Digital Marketing Show, Edwin Bevens and Ed Fox offer advice […]

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