Consultant’s Corner: Marketing Plans for Financial Advisors

Q. What are the best marketing strategies for financial advisors? Financial advisors and similar professionals use customer referrals, local Chamber networking, other professional networking, lead groups, direct mail, newsletters, a business website, social media networking websites, direct sales, and other methods. The best marketing plan will be the one that effectively reaches your defined target […]

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Actively Finding Customers

Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own. So where […]

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Small Biz Stories: How to Find New Business

Finding new business is vitally necessary for every business. But as Simms Jenkins of BrightWave Marketing points out, businesses don’t always have to use the same formulaic approaches to finding and measuring those new customers. “The best way of attracting clients since Day 1 has always been word of mouth and referrals,” he says. “That’s […]

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The Brand of You

Let’s talk about you for the next few minutes, about your “Personal Brand,” the “Brand of You.” There’s real value in identifying your personal brand, giving yourself a recognizable voice, and then leveraging it appropriately. It can be a very challenging, introspective, and yet rewarding process. We’re going to find out more about you, what […]

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GSB TV: Direct Mail is Not Dead!

Contrary to what you may have heard, direct mail is not dead as a marketing tool! In this session of the GSB TV Sales & Marketing Show, Chris Barnes talks about this tried-and-true marketing method, and discusses some of the reasons why it is still a viable strategy even in the 21st century, when everyone […]

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Authenticity Drives Engagement on LinkedIn

LinkedIn is one of the most important social media platforms for business professionals, with a huge audience focused on business. One of the best ways to increase engagement on the platform and get more likes and shares for your content is to be authentic. That means showing your personality, knowing your audience, and communicating plainly, […]

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Consultant’s Corner: Drip Marketing

Question: How can I keep my customers engaged during a 1-2 year sales cycle? Certainly, one of the greatest challenges in sales is keeping the potential customer engaged with your company throughout the sales cycle. If you don’t keep your company and its product/service on the forefront of the consumer’s mind throughout the sales cycle, […]

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