Recommended Reading: Don’t Say “Super Bowl!”

There are so many new articles, books, profiles, and the like written each week that it’s impossible to keep up! But with our recommended reading, you can track some of the most important and most interesting news and ideas for small business owners today. Books: Many of the world’s most successful groups have been characterized […]

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How Will “Facebook Zero” Impact Your Business?

Another Algorithm Update? Just in case you haven’t been checking your feed (what are you… on Twitter or something?), Facebook released their latest algorithm update a couple of weeks ago. Check out Mark Zuckerberg’s post about the update. But what does it all mean? Like many Facebook announcements, this one is extremely vague and lacks real substance […]

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Converting Prospects into Paying Customers

As a small business owner, your number one goal at all times is to find ways to get one more customer. You’re looking for ways to convert every business prospect you can into a paying customer, starting with just one purchase until they become a regular. As a result, it can be particularly disheartening when […]

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Building Customer Relationships

The first thing that Jay Abraham tried to teach me was the value of a customer. I don’t mean the lukewarm, wishy-washy appreciation of customers that most businesses have. I mean the intense insight that it is not new customers, but old customers, that are the key to growth and profitability. The company does not […]

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Handling Competition: Do’s and Don’ts

Almost every small business owner has to deal with competition, no matter what industry you’re in. Of course, like all things, there is a right way and a wrong way to deal with it, though. Knowing how to handle competition is vital to the small business owner, especially when a new kid comes to the […]

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Small Biz Stories: The Evolution of a Brand

Brands don’t stay the same. They change and evolve over time, responding to both external and internal factors. Simms Jenkins of BrightWave Marketing says that his brand has been influenced by many of his team members, and evolved in very positive ways. “I’ve certainly been influenced a lot on our brand by our Creative Director […]

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