Focusing Your Efforts

Sometimes the struggle is to find an idea. But other times the struggle is to make an idea – or set of ideas – more focused. Michael Tavani, founder and CEO of Switchyards in Atlanta, Georgia, believes this is a process every company needs to go through.

“I think companies start off as really scattered ideas,” he says. “I think a business could always be more focused.” It plays into one of his favorite sayings: It’s not focus until it hurts. “That’s when you know you’re really focused,” he adds.

Do you need help finding the central core of your idea? The GoSmallBiz consultants can help! Submit any business question and they’ll help with feedback, advice, guidance, or just a second opinion.

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GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.