Marketing
Authenticity Drives Engagement on LinkedIn
LinkedIn is one of the most important social media platforms for business professionals, with a huge audience focused on business. One of the best ways to increase engagement on the platform and get more likes and shares for your content is to be authentic. That means showing your personality, knowing your audience, and communicating plainly,…
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GSB TV: The 5 Pages You Need on Your Business Website
You know you need a website. But what structure should that website take? What are the pages you absolutely need to have? That’s one of the most common questions we receive from our members at GoSmallBiz—and on this week’s episode of GSB TV, we bring you the answer! Ed Fox and Edwin Bevens discuss the…
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Educate Your Customers
Did you know that educating customers is one of the most effective marketing methods? Marketing is an essential element of your business, and you have to do it better than your competition. Every dollar must be spent efficiently and productively, working to create a powerful marketing strategy. You need to try every available marketing approach…
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Green Heart Construction: Finding Customers through Referrals
Pat Sullivan, co-owner of Green Heart Construction in Atlanta, GA, discusses the ways in which his company finds new customers. As a construction company, doing quality work goes a long way towards securing word-of-mouth advertising– like real-world content marketing. Referrals have always been the main way that Pat and his team find new customers. That…
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GSB TV: How to Thrive with Niche Marketing
Small businesses aren’t necessarily looking to compete directly with the giants of the business world. But with niche marketing, they can zero in on a target buyer and create offerings for that specific type of person in a very targeted way. There is a higher conversion rate with niche marketing with a more manageable number…
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How to Build Your Integrated Marketing Plan
Don’t rely on a slap-dash marketing plan that just consists of different pieces all thrown together at random. Instead, take a comprehensive approach and build an integrated marketing plan that creates a consistent, coherent message for customers and prospects no matter where or how they encounter your business—whether it’s through traditional advertising, public relations, social…
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GSB TV: Jumpstarting Your Company Blog
Are you experiencing blog-writer’s block? Has your company blog been sitting without an update for months, or even longer? Or have you been putting off setting up a blog because you don’t know what to write about? In this week’s session of the GSB TV Digital Marketing Show, Edwin Bevens and Ed Fox offer advice…
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What 4 Minor League Baseball Promotions Can Teach You About Marketing a Business
Batter up and play ball! It’s officially baseball season which means sports enthusiasts everywhere are making the time to attend major and minor league baseball games. Personally, I love attending both but I have a special place in my heart for minor league baseball because it’s full of unique, awesome promotions for all ages. However,…
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GSB TV: Marketing Ideas to Jumpstart Your Business
Every business is looking for new marketing ideas, whether it’s a new business just getting started or an established business growing its customer base. In this session of the GSB TV Sales & Marketing Show, Chris Barnes and Dustin Casebolt discuss some outside-the-box marketing tips you can use to give your business a boost and…
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Put Your Small Business’s Content Marketing on Steroids With a Blog
As a business owner, you always have a lot of irons in the fire, trying to keep things running smoothly. While there’s a decent chance keeping up with a blog is near the bottom of your to-do list, it really shouldn’t be. A strategic blog on your website could be your golden ticket to reaching…
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