GSB TV: How to Thrive with Niche Marketing


Small businesses aren’t necessarily looking to compete directly with the giants of the business world. But with niche marketing, they can zero in on a target buyer and create offerings for that specific type of person in a very targeted way. There is a higher conversion rate with niche marketing with a more manageable number of leads. In this session of the GSB TV Sales & Marketing Show, Amanda Adams and Tyler Schmidt talk about some ways to engage in niche marketing, and what you can learn from some businesses that have proven to be masters of it.

In this session, you’ll learn:

  • The best forms of advertising for niche marketing
  • Strategies to reach that targeted audience
  • Three companies that have mastered niche marketing

Watch the full session for these insights and more!

Come back next week for the next episode of GSB TV!


GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.