A Quick Guide to Affiliate Marketing

Affiliate marketing is becoming increasingly popular online today. It’s important for small business owners of all kinds to learn about what it is, and whether and how it might be able to work for you. First up is clearly defining the key industry terms: An advertiser is the company whose goods and services are being […]

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Are You a Workaholic?

It’s Saturday afternoon and I’ve already spent more than 5 hours working on work—things that could have waited until Monday. So I started to think about it: about work, and its impact on me, my family, friends, hobbies, and time. After some self-reflection, I jotted-down a few questions that I’ll pose to you. Do you […]

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Business Mentoring: The Foundation of Every Business

Sam Nebel and Charlie Siciak of Goodwipes discovered their entrepreneurial passion in college, while working and taking entrepreneurship classes. But the most important lesson came from their real life experiences working outside the classroom: that to have a business you have to make connections with people and sell. Many people are uncomfortable with selling, but […]

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Sales Strategy: Selling What Something Does

People don’t like to be sold, but they do like to buy. They like to be helped. They want their situation to be improved. They want their pains to be alleviated. They want to save time. They want to save money. But here’s a little secret — no one gets up in the morning thinking […]

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Starting a Marketing Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you […]

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Charging Customers for Loyalty

Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include: Loyalty programs– Some companies offer loyalty programs that keep […]

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Enlist Vendors for Marketing Help

As a small business owner, you’re always looking for an edge. When it comes to marketing, you look for efficiency and effectiveness – whatever will bring you the highest return on investment. There’s one area where many businesses don’t think to look, though: vendors. Getting marketing help from your vendors can dramatically help your business […]

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