Beef ‘O’ Brady’s: Marketing Through the Community

When you operate a franchise business, you’re getting marketing from the franchisor, but that isn’t enough. Reed Parker, the owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, says that might get people in the door, but you have to get involved in the community to get them to keep coming.

Reed believes that showing the members of his community how much he cares can make the difference between a profitable business and a failing one. So he puts a lot of money into local marketing campaigns and really establishing a visible presence in the community. He not only participates in community events and markets publicly, but also makes sure to get to know people table by table. Beef ‘O’ Brady’s is a good name and model, but people will ultimately come back for Reed and his employees.

More from Reed: [Video] The Importance of Community Service

Dan Fontaine

Dan Fontaine

Dan Fontaine is the Director of Video Production at Tarkenton Companies and for 4P Productions, directing creative strategy sessions, script writing, and both studio and live shoots. Prior to joining Tarkenton Companies, Dan studied video editing at New York University and worked on projects for The Science Channel, U.S. Soccer, Coca-Cola, and more. With extensive experience in video production, post-production, and web distribution, Dan can help answer any video-related questions you may have.