GSB TV: Making the Most of Sales Promotions

Making the Most of Sales Promotions

A promotion is a short-term offer used to generate sales, roll out a new product, and do many other things. On this session of the GSB TV Sales & Marketing Show, Chris Barnes and Tyler Schmidt briefly look at different types of promotions and how they are best used. They also discuss the difference between two broad categories of promotions, and why businesses use one or the other at different times. With a smart use of promotional strategies, your business can find new customers and new streams of revenue!

In this session, you’ll learn:

  • The difference between proactive and reactive promotions
  • The most common mistake people make with promotions
  • How to use promotions to get more information about your customers

Watch the full session for these insights and more!

Come back next week for the next episode of GSB TV!

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GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.