Sales
Educate Your Customers
Did you know that educating customers is one of the most effective marketing methods? Marketing is an essential element of your business, and you have to do it better than your competition. Every dollar must be spent efficiently and productively, working to create a powerful marketing strategy. You need to try every available marketing approach…
Read This Article
Why You Need Well-Defined Sales Processes
Making sales is not a matter of luck or sheer charisma—it is a process. With a consistent, methodical sales process, you will get better results than with a slapdash approach. Even the most persuasive, charming sales people still need to use well-organized processes to continually sort, rank, and follow up with various sales leads throughout…
Read This Article
Incorrectly Pricing Your Product or Service
Most new business owners tend to undervalue what they charge for their work and services in order to compensate for not being as established as their competitors. As long as you have a top notch customer service experience and offer a product or service that’s similar or better than a competitor, you shouldn’t devalue yourself.…
Read This Article
Adapting to Changing Buying Habits
There’s only one constant in the world: change. Technology change. Popular trends change. And your customers’ buying habits change, too. So the question is, are you adapting to those changing buying habits? If not, you could be in big trouble. Retailers in particular have long been concerned with changing buying habits as customers shift from…
Read This Article
Pricing Your Products with Discounts
Discounts are a popular way to bring in new customers, giving them an opportunity to try out your products or services at a lower price. But while that is a pure win for the customer, it can be a little more complicated as a business owner. Are you discounting so much that you can no…
Read This Article
GSB TV: Making the Most of Sales Promotions
A promotion is a short-term offer used to generate sales, roll out a new product, and do many other things. On this session of the GSB TV Sales & Marketing Show, Chris Barnes and Tyler Schmidt briefly look at different types of promotions and how they are best used. They also discuss the difference between…
Read This ArticleBeef ‘O’Brady’s: Learning from Failure
As a business owner, you have to measure failure on a day-to-day basis. If you had a bad day the day before, you have to find the lessons you can and then come back bigger and stronger the next day. Depending on where you are in life, failure can mean different things. For many people,…
Read This ArticleBeef ‘O’ Brady’s: Marketing Through the Community
When you operate a franchise business, you’re getting marketing from the franchisor, but that isn’t enough. Reed Parker, the owner of a Beef ‘O’ Brady’s franchise in Dallas, Georgia, says that might get people in the door, but you have to get involved in the community to get them to keep coming. Reed believes that…
Read This Article
Consultant’s Corner: Driving Traffic Through Cross-Marketing
Question: I’d like to negotiate a deal with other auto repair shops to help drive business. I am a test-only smog station. Do you have any suggestions? Networking and cross-marketing with complementary (transmission, air conditioning, body shops, towing services, etc.) auto repair businesses and other parties in the industry can be very helpful in reaching…
Read This Article
Is It an Excuse or a Reason?
I want to talk about your philosophy, and by that I mean what you do when things don’t go the way you want them to, when you encounter challenges or change. What is your philosophy when you get knocked down or when the sales process does not go the way you want it to? As…
Read This Article