Sales
Consultant’s Corner: Facebook Advertising Strategy
Q. What are some of the best ways to market a service or business on Facebook today, with all the changes to their policies and algorithms? I want to better understand their paid ads system, as well as non-paid strategies to stay in front of prospective clients, to help me brand myself as a business…
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What Customers Want to Know
Continuing to educate yourself on sales methods and strategies is vital to the growth of your business. You can attend workshops and seminars, you can read books, and listen to podcasts. I’ve done that throughout the last decades, trying to learn, trying to become better. I found out a long time ago if I get…
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Midweek Reading: Pop-up Stores and Amazon Exclusives
While retail businesses are struggling, the old concept of pop-up stores is becoming more popular and successful than ever, especially helping eCommerce businesses offer a more tangible shopping experience. The Amazon Exclusives platform is an opportunity for small businesses to increase visibility with a large block of customers, but at the cost of not allowing…
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Business Mentoring: The Market Decides
In the end, it doesn’t matter how good you think you are, whether or not you think your competition is any good, or how much value you think you’re providing. Ultimately, the market decides. The market is the one who votes, and they vote by either being your customer or going somewhere else. Joe Calloway…
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A Quick Guide to Affiliate Marketing
Affiliate marketing is becoming increasingly popular online today. It’s important for small business owners of all kinds to learn about what it is, and whether and how it might be able to work for you. First up is clearly defining the key industry terms: An advertiser is the company whose goods and services are being…
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Are You a Workaholic?
It’s Saturday afternoon and I’ve already spent more than 5 hours working on work—things that could have waited until Monday. So I started to think about it: about work, and its impact on me, my family, friends, hobbies, and time. After some self-reflection, I jotted-down a few questions that I’ll pose to you. Do you…
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Business Mentoring: The Foundation of Every Business
Sam Nebel and Charlie Siciak of Goodwipes discovered their entrepreneurial passion in college, while working and taking entrepreneurship classes. But the most important lesson came from their real life experiences working outside the classroom: that to have a business you have to make connections with people and sell. Many people are uncomfortable with selling, but…
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The Top Blog Posts of 2015
The New Year is fast approaching, and we’re taking the opportunity to look back at the best of the past year. Today, we’re sharing the top 10 most-read blog posts of 2015. Don’t miss them! Should I Buy a Company Car? Question: As the sole owner of an LLC, what are the benefits and downsides…
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Sales Strategy: Selling What Something Does
People don’t like to be sold, but they do like to buy. They like to be helped. They want their situation to be improved. They want their pains to be alleviated. They want to save time. They want to save money. But here’s a little secret — no one gets up in the morning thinking…
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Midweek Reading: Local Artisans, Positive Reinforcement, and Nonbank Lending
Big retailers are partnering with small businesses to try to create unique offerings for their customers, with locally made, handcrafted items from small local artisans. Research by the Harvard Business School has found that the best way to boost productivity and creativity is to focus more on praising employees and encouraging them than blaming and…
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