Business Mentoring: The Market Decides

In the end, it doesn’t matter how good you think you are, whether or not you think your competition is any good, or how much value you think you’re providing. Ultimately, the market decides. The market is the one who votes, and they vote by either being your customer or going somewhere else.

Joe Calloway says that a business boils down to the value that you’re providing to customers, and being relevant to their needs. Does your business meet up with the real wants and needs and problems customers are dealing with every day? If not, then you’re in trouble.

In this session, you’ll learn:

• How the market renders the ultimate judgment on your value
• How to be relevant to your customers
• Why simple wins, and helps everyone around your business win, too

Watch this week’s full mentoring session below:

Come back next week for more business mentoring with Joe Calloway!

About the Guest:

Joe Calloway is a business author, consultant and speaker, working extensively with small to mid-sized business groups to make great companies even better, and inspire new thinking about challenges and opportunities. He is the Executive in Residence at Belmont University’s Center for Entrepreneurship, and the author of the new book Magnetic: The Art of Attracting Business.