Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include: Loyalty programs– Some companies offer loyalty programs that keep…

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I hope you’ll join me tomorrow, Wednesday, October 21, at 2:00 pm ET for a special LIVE webcast I’m doing with the great entrepreneur and New York Times bestselling author Grant Cardone, titled, “How to Make Millions in Business.” (UPDATE: If you missed the live session, don’t worry! You can purchase the webcast and watch…

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In order to really have a business, you have to have a customer. You have to have sales. Without that, it’s just an idea—and one that you might have to give up soon because you’re not bringing in any revenue. I believe that the mission of business is to help people. Sales and revenue are a byproduct…

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Unique_Selling_Proposition

When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition. The Unique Selling Proposition, or USP, informs your entire marketing and operational strategy, and is key to…

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Always_Keep_Your_Promises

To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises. The fastest way for a business…

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NOWaccount_Finding_Customers

To have a business, you have to have customers. After developing an idea, many entrepreneurs start to wonder how to get in front of those customers, how to get them to sign up. All too many take it for granted that if you make a product available, it just gets to people somehow. But usually…

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Sales_Tip_Feel_Felt_Found

There are certain things that successful salespeople do that unsuccessful salespeople do not do. One of the things that a good salesperson does is control the conversation. They don’t worry about what they have to say next; instead, they focus on what their prospects are saying. Having patterns in mind to help you formulate a…

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It’s not about you. That’s the secret that every person needs to learn in business—it’s not about you. It’s about helping others, about putting what other people need ahead of what you want. The secret to business is providing value to your customers, not looking for ways to make money for yourself. To provide value…

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What_Is_A_Sales_Alliance

Marketing and advertising is one of the biggest expenses facing a small business. How do you bring in new customers, build goodwill with them and develop their consumer loyalty? Many marketing strategies are vast in scope, reaching huge numbers of people who have no interest in the business or its products; only a small percentage…

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