Marketing
Tailfin Marketing: Differentiate Yourself
Tailfin Marketing’s approach is all about identifying differentiation opportunities—ways to show how a business is different from everybody else. How is your idea different from what’s already out there? It doesn’t have to be wildly different, but you have to be able to explain and defend a real brand position that differentiates you from the…
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Revamping Your Digital Brand
Is it time for a rebrand? More specifically, a digital rebrand? A major change in your brand is a huge undertaking, requiring a lot of work with a lot of potential impact on your business. So how do you know when you have to do it, and when you should refrain? The ADP Blog Team…
Read This ArticleTailfin Marketing: Be a Partner
It might be cliché, but no company wants to be thought of as just a “vendor.” Greg Abel and Tailfin Marketing place an emphasis on bringing value to their clients and building relationships—ensuring that they are seen as a partner and not just a vendor. Their best successes, he said, come when they are really…
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Three Small Business Trends for 2017
As 2016 comes to a close, PostNet takes a look at some of the top trends for the upcoming year for small businesses to take advantage of—if they haven’t already. Trend #1: Leverage New Technology for Competitive Advantage As new technology emerges, it will continue to be vital for small businesses to keep their finger…
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What Content Strategy Hath Wrought
In the modern environment, consumers have incredible access to all kinds of information about businesses that they never did before: prices, reviews, competition, alternatives, and much more. And, as Ivana Taylor points out, they have grown increasingly cynical about traditional marketing claims. They key to overcoming both of these obstacles, consumer cynicism and a glut…
Read This ArticleTailfin Marketing: Relationships Lead to Clients
One of the best ways to find new clients comes from leveraging past relationships. Greg Abel is the Co-Founder and Director of Strategy and Client Services at Tailfin Marketing, and shared some of the secret sauce that he and Tailfin have used to grow their client base. Aside from the new relationships that Tailfin has…
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Communicating Your Value
You have to have a great product or service to succeed in business, but as important as that is, it’s not enough. You also have to find the right way to communicate the value that you’re offering to customers. How you choose to describe your products and services will influence how people perceive you, and…
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Online Strategy Basics
Today, every small business needs to have an Internet strategy, an intentional approach to the online world. And it is not out of the reach of the small business entrepreneur; there are some basic principles and guidelines to a successful online strategy. Many small business owners believe an online strategy consists of building an attractive…
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6 Touchdown Business Card Printing Tips from the Pros
It’s football season, and as the quarterback of your small business, a business card is one of the most important assets in your marketing playbook. Step up your game and give prospects a strong, positive impression with these business card printing tips from PostNet Printing Pro Andy Collins, who has nearly 30 years of experience…
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Best of Mentoring: Jennifer Osbon on Social Media Planning
In her mentoring series, Jennifer Osbon uses her experience and expertise in digital marketing to teach small business owners how to get started with digital marketing, particularly on social media. She and Fran discuss how these technologies have developed and what you should do getting started, identifying the right platforms. In this session, Jennifer talks…
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