Tailfin Marketing: Be a Partner
It might be cliché, but no company wants to be thought of as just a “vendor.” Greg Abel and Tailfin Marketing place an emphasis on bringing value to their clients and building relationships—ensuring that they are seen as a partner and not just a vendor.
Their best successes, he said, come when they are really invested in a client’s business—not just performing a task but thinking ahead and hustling for the client. That requires getting to know the issues that the other company deals with every day, and getting to the meat of what they’re trying to do—understanding how they can be different and what makes their brand special. The results have been long-term relationships lasting years, in a business where relationships are typically very short and transitory.