Tailfin Marketing: Relationships Lead to Clients
One of the best ways to find new clients comes from leveraging past relationships. Greg Abel is the Co-Founder and Director of Strategy and Client Services at Tailfin Marketing, and shared some of the secret sauce that he and Tailfin have used to grow their client base. Aside from the new relationships that Tailfin has established since its founding, many of the company’s clients came from relationships that Greg and his co-founder already had in place. Then, by doing great work, word of Tailfin began to spread – cubicle to cubicle, department to department, and company to company – growing Tailfin from a two person basement operation to its current state.
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