What Content Strategy Hath Wrought

What Content Strategy Hath Wrought

In the modern environment, consumers have incredible access to all kinds of information about businesses that they never did before: prices, reviews, competition, alternatives, and much more. And, as Ivana Taylor points out, they have grown increasingly cynical about traditional marketing claims. They key to overcoming both of these obstacles, consumer cynicism and a glut of information, is a content strategy. By providing information about who you are, what you stand for, and how you can help people, a business can cut through the noise and build a relationship with customers.

Read the full article at http://bit.ly/2gsPLAC

This blog does not provide legal, financial, accounting, or tax advice. This blog provides practical information on the subject matter. The content on this blog is “as is” and carries no warranties. ADP does not warrant or guarantee the accuracy, reliability, and completeness of the content on this blog.

©2016 ADP, LLC. All Rights Reserved. RUN Powered by ADP® is a registered trademark of ADP, LLC.


ADP® is one of the world’s largest HR organizations. We are leaders in HR outsourcing, systems and solutions – in everything from basic payroll, benefits and record keeping to complex tools for recruiting, compensation, succession planning and data analytics. We focus on what we do best – be it systems, process or compliance – so you can concentrate on what your business does the best – because thriving businesses succeed with motivated and empowered people. We know your purpose isn’t simply better process – it’s building a business on a better workforce.