Videos
Geoff Wilson: Fast Failure in Business
Celebrating failure is becoming more and more accepted among entrepreneurs, but Geoff Wilson of 352 Inc. cautions entrepreneurs that the key is not to fail, but to fail fast. Don’t let failure just be a buzzword based on hype. “The key is to not overextend yourself so that if you fail, you don’t have room…
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Geoff Wilson: Managing Business Growth
Obviously, 352 Inc.’s Geoff Wilson was happy to have a growing business, but that brought an entirely new set of challenges along with it. “If you’re a sole practitioner… you have a background or passion for whatever service you’re offering,” he says. In Geoff’s case his passion and expertise at web design was what led…
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Geoff Wilson: Getting Started as a Young Entrepreneur
Geoff Wilson is the President and Founding Partner of 352 Inc., a digital product design firm. Geoff started 352 in college. “When you’re young it’s a fabulous time to start a business,” says Wilson. “My freshman year, I just had a lot of fun,” Geoff says with a smile. When he became a sophomore, though,…
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Green Heart Construction: 3 Tips for Business Owners
In the last video of our series with Green Heart Construction, co-owner Pat Sullivan talks about the things he’s learned from his time as a business owner and discusses the advice he’d give to other would-be entrepreneurs. “Probably the biggest thing is when you do make mistakes, learn from them,” he says. You’re going to…
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Green Heart Construction: Hiring and Retaining Employees
Pat Sullivan, co-owner of Atlanta’s Green Heart Construction discusses his strategy to find, hire and retain skilled employees in this 3 minute video. Pat has always placed an emphasis on attitude over aptitude when it comes to hiring. He says, “I feel like we can train someone to do a job if they are a…
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Green Heart Construction: Finding Customers through Referrals
Pat Sullivan, co-owner of Green Heart Construction in Atlanta, GA, discusses the ways in which his company finds new customers. As a construction company, doing quality work goes a long way towards securing word-of-mouth advertising– like real-world content marketing. Referrals have always been the main way that Pat and his team find new customers. That…
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Green Heart Construction: Buying an Existing Business
Pat Sullivan first came to work at Green Heart Construction in Atlanta as an employee, working on the company’s various contracts with the US Army. After a year in the business, though, the owners approached him with an offer. They were ready to retire and wanted to know if he and his wife Melissa wanted…
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Taproom Coffee: 3 Startup Tips
To wrap up our video series with Jonathan Pascual, owner of Taproom Coffee, we asked him for 3 startup tips he would offer to an entrepreneur looking to start a business based on his experience. He said: Get experience in the field first however you can. Be yourself and let that show through in your…
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Taproom Coffee: 3 Tips for a Successful Kickstarter Campaign
After exhausting more common funding options like personal savings accounts and loans from family and friends, Jonathan Pascual turned to Kickstarter to raise the last portion of seed money he needed to start Taproom Coffee. At the time, the crowdfunding platform was relatively new, but he was able to use his Kickstarter campaign as both…
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Taproom Coffee: Education as a Marketing Strategy
“Education is an integral part to our image and identity,” says Jonathan Pascual, owner of Kirkwood Georgia’s Taproom Coffee. Jonathan uses free educational events to bring people to Taproom and ignite their passion in the things that Taproom offers. Taproom hosts monthly beer and coffee classes and they’re gearing up for their first “palate class,”…
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