Sales
How to Write a Sales Script That Won’t Annoy Your Customers
Sales scripts get a pretty bad rap because they are so closely related to cold calling, and cold calling is annoying. (Ever notice how it seems to always happen during dinnertime?) But these scripts can actually be pretty useful, as long as they’re written and used the right way. Prompts are great for getting new…
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Keeping the Entrepreneurial Spirit Alive
As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…
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Converting Prospects into Paying Customers
As a small business owner, your number one goal at all times is to find ways to get one more customer. You’re looking for ways to convert every business prospect you can into a paying customer, starting with just one purchase until they become a regular. As a result, it can be particularly disheartening when…
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Actively Finding Customers
Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own. So where…
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Focus on Key Performance Indicators
To succeed in business, you need to see the signs. The signs are reality. It’s true in business the same way that it is true in sports, relationships, or any other part of life. But what does it mean to see the signs in business? What should you be looking for? On the one hand,…
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Hidden Subscription Models
One of the great benefits of the subscription model for a business is that you have predictable revenue, coming every month from your customers. You have to prove to those customers that you and your product or service is worth the monthly cost, or else they’ll cancel the subscription. But if you think about it,…
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Are You Ready to Reopen Your Business? A Checklist
Many states have already begun or are preparing to reopen after lengthy shutdowns due to the Covid-19 pandemic. No matter what your business is, you have been affected. New safety guidelines, remote working, employee furloughs, even complete temporary shutdowns. But what do you have to do to get back up and running again? That’s the…
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Consultant’s Corner: Changes to Consumer Behavior
Q – As a small business owner, how can I adapt or appeal to changes in consumer behavior spurred by the pandemic? In last week’s post, we began our discussion of changing consumer expectations by introducing the idea of 4 categories of consumer sentiment post restrictive orders. The question becomes, how can a small business…
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Consultant’s Corner: Changing Customer Expectations
Q: As a small business owner, what can I anticipate about consumer behavior as restrictive orders across the country are lifted? Previously, we discussed reevaluating and revising marketing plans. In doing so, questions may arise regarding a business’s target market, and how consumers’ spending habits may have been impacted by the Coronavirus (COVID-19) pandemic. The…
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Master Your Tasks in the GoSmallBiz CRM
To get the most bang for your buck in a CRM, you have to think about what you’re using it for. A good CRM should have a robust number of tools available for you to use. The GoSmallBiz CRM not only showcases functions like mass uploads, calendar settings, and Mailchimp integration, but it can also…
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