Hidden Subscription Models

August 4, 2020 // Shep Hyken

One of the great benefits of the subscription model for a business is that you have predictable revenue, coming every month from your customers. You have to prove to those customers that you and your product or service is worth the monthly cost, or else they’ll cancel the subscription. But if you think about it, that description can fit almost any business, just without the formality. Maybe customers don’t come back every single month, but to get the customer to come back the next time, you need to deliver a good experience this time.

That’s what this week’s video is all about!

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.