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Posts by Taylor Hughes

Consultant’s Corner: Changing Customer Expectations

Q: As a small business owner, what can I anticipate about consumer behavior as restrictive orders across the country are lifted? Previously, we discussed reevaluating and revising marketing plans. In doing so, questions may arise regarding a business’s target market, and how consumers’ spending habits may have been impacted by the Coronavirus (COVID-19) pandemic. The…

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Consultant’s Corner: Reevaluating Your Marketing After Covid-19

Q: As a small business owner preparing to re-open what should I be doing to evaluate and prepare past and future marketing activities? In last week’s post, we discussed researching CDC guidelines for business in relation to COVID-19 and the importance of implementing corresponding policies and procedures. Just as COVID-19 has elevated health and safety,…

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Consultant’s Corner: Additional Funding for the Paycheck Protection Program

Q: How much additional funding was approved for SBA loan programs providing financial assistance in response to the Coronavirus (COVID-19) outbreak? In our previous blog post, we discussed the status of the congressional debate surrounding additional funding for the Paycheck Protection Program. After approval by both the Senate and the House of Representatives, President Trump…

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Consultant’s Corner: Updates on the Paycheck Protection Program

Q: What is the latest news regarding the Paycheck Protection (loan) Program? In previous weeks, we’ve discussed the Families First Coronavirus Response Act (FFCRA), the SBA Economic Injury Disaster Loan program, the Coronavirus Aid, Relief and Economic Security (CARES) Act and the resulting Paycheck Protection (loan) Program. On April 15th, 2020, the SBA announced that…

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Consultant’s Corner: Coronavirus Financial Relief for Small Businesses

Q: As a small business owner, what do I need to know right now regarding COVID-19 and financial relief for small businesses? Small business owners should be aware of the Federal government’s pending Coronavirus Aid, Relief and Economic Security (CARES) Act, the SBA Economic Injury Disaster Loan program, and the Families First Coronavirus Response Act…

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