Sales
Charging Customers for Loyalty
Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include: Loyalty programs– Some companies offer loyalty programs that keep…
Read This Article
LIVE Webcast: How to Make Millions in Business
I hope you’ll join me tomorrow, Wednesday, October 21, at 2:00 pm ET for a special LIVE webcast I’m doing with the great entrepreneur and New York Times bestselling author Grant Cardone, titled, “How to Make Millions in Business.” (UPDATE: If you missed the live session, don’t worry! You can purchase the webcast and watch…
Read This Article
Get This eBook to Make More Money in Your Business
In order to really have a business, you have to have a customer. You have to have sales. Without that, it’s just an idea—and one that you might have to give up soon because you’re not bringing in any revenue. I believe that the mission of business is to help people. Sales and revenue are a byproduct…
Read This Article
Unique Selling Propositions
When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition. The Unique Selling Proposition, or USP, informs your entire marketing and operational strategy, and is key to…
Read This Article
Always Keep Your Promises
To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises. The fastest way for a business…
Read This Article
NOWaccount – Finding Customers
To have a business, you have to have customers. After developing an idea, many entrepreneurs start to wonder how to get in front of those customers, how to get them to sign up. All too many take it for granted that if you make a product available, it just gets to people somehow. But usually…
Read This Article
Sales Tip: Feel, Felt, Found
There are certain things that successful salespeople do that unsuccessful salespeople do not do. One of the things that a good salesperson does is control the conversation. They don’t worry about what they have to say next; instead, they focus on what their prospects are saying. Having patterns in mind to help you formulate a…
Read This Article
Why Giving is More Powerful Than Getting
It’s not about you. That’s the secret that every person needs to learn in business—it’s not about you. It’s about helping others, about putting what other people need ahead of what you want. The secret to business is providing value to your customers, not looking for ways to make money for yourself. To provide value…
Read This Article
Midweek Reading: Subscriptions, Student Debt, and Side Businesses
The “subscription box” model is exploding, with thousands of entrepreneurs shipping out boxes every month filled with curated items fitting a particular category or theme. The New York Times examines the trend, and why so many small businesses are jumping at the opportunity. For entrepreneurs who still have a day job, it can often feel…
Read This Article
What is a Sales Alliance And How Can It Help You?
Marketing and advertising is one of the biggest expenses facing a small business. How do you bring in new customers, build goodwill with them and develop their consumer loyalty? Many marketing strategies are vast in scope, reaching huge numbers of people who have no interest in the business or its products; only a small percentage…
Read This Article