Sales
How to Respond to Customer Reviews Online
Reputation matters. In today’s digital age, you want to put the best version of yourself out there, and you have a lot of control over your public image. You put in the effort of perfectly curating your social profiles to show the world how you want to be seen. The same goes for your business.…
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What Entrepreneurs Need to Know About Becoming Amazon Sellers
Recently, Amazon revealed in its Small Business Empowerment Report that nearly 2 million small and medium-sized businesses based out of the United States are selling through Amazon. The report also disclosed that half the items purchased through the website come from—you guessed it—small and medium-sized businesses. As more individuals migrate over to the platform to…
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The Color of Branding
What do you want your business to be known for? Color plays an important role in our daily lives, and over time, we’ve developed specific emotional reactions to different colors. These reactions have been shaped since birth and can vary based on geographical location, age, and gender. Color has a direct effect on our mood…
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4 Ways to Create Brand Fanatics
You are always looking for ways to increase sales at your business. That might mean getting new customers. But new customers are not the only possible solution. You can—and should—look at ways to get your existing customers to come back more often to buy more. Increasing customer loyalty is a great strategy. Here are 4…
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Adding an Appointment Form to Your Website
While the COVID-19 pandemic has imposed many short-term changes on businesses, some of the changes to customer preferences are likely to be long-lasting. People have come to expect a higher degree of convenience and comfort, along with secure options to meet. And then there are always the clients who prefer to meet in-person instead of…
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Connecting PayPal to Your Website on GoSmallBiz
Things have never been more competitive between retailers. The rise of internet shopping has opened an array of options to potential customers. Clients now have so many options to compare products, compare prices between comparable items, and research any additional information that will make the decision-making process easier. In order to stay ahead of the…
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Starting a Marketing Campaign
A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you…
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Keeping the Entrepreneurial Spirit Alive
As any business ages and grows, it will change. You don’t always do things the same way you did as a startup. The quest for innovation and new approaches to problems often gradually give way to a focus on incremental improvements and doing what you’ve always done, just a little bit better. This problem is…
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Starting a Marketing Campaign
A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you…
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Provide Relevant Benefits to Your Customers
You get your customers to come back more often to buy more and occasionally pay more by constantly providing them with relevant benefits (through your products, your service, and the total customer experience with your business) that are differentiated from all competitive options. That’s it. That’s how to succeed in business. Relevant needs drive half…
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