Marketing
Consultant’s Corner: 15 Reasons to Write a Business Plan
Question: I have been in business for a year. Is it worth my while to prepare a business plan since I am not borrowing money? The two basic purposes of a business plan are to raise funding and effectively plan new business ventures. Below is a list of 15 common reasons, including the first two…
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8 Tips for Startup Success
If you’re anything like most entrepreneurs, you love the idea of the startup. It’s always an exciting time to be in the startup phase of a new business. However, this can also be a very volatile time, as it really matters how you make use of your resources. Here are a few tips for startup…
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How Can Customers Find Your Business?
This year, Intuit released The Intuit 2020 Report in a close partnership alongside Emergent Research. This report unveiled 20 trends which will shape the next decade throughout the entire world. Everything from the continued rise of small businesses across all demographics to the advantage of collecting more data was analyzed in the report. I was…
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6 Tips to Get Customers to Come Back Again
Every business is always looking for one more customer. However, a new customer isn’t always the best answer to growing your business. Your existing customers are every bit as important to improving your growth and profitability. Existing customers are your best prospects. Turning a one-time customer into a regular and loyal customer is incredibly valuable…
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Why You Need an Inspiring Story
No matter what business you’re in, you also have to be able to tell a story. No, that doesn’t mean you have to make up “Once upon a time…” tales or spooky ghost stories by a campfire—but you do have to be able to tell a powerful story about your business—or rather, two types of…
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Growth Strategies You Can Learn from Your Favorite Theme Park
The Themed Entertainment Association and AECOM released their 2017 Theme and Museum Index Survey, an annual report that ranks the top theme parks, waterparks, and museums all over the world based on annual attendance, tracking the ups and downs over the years and across regions. In addition to just tracking the raw attendance data, though,…
Read This ArticleYour Pitch is Your Movie Trailer
Everybody knows the Golden Globes and the Oscars. But last week was an entertainment awards show you likely don’t know: the Golden Trailer Awards. Since 1999, the Golden Trailer Awards are given out each year to honor the best movie trailers. This year’s ceremony was on May 31st, and the big winner was Black Panther,…
Read This Article5 Rules to Make Your Gifts Unforgettable
Every year around the holidays, our company breakroom fills to capacity with a mountain of indistinguishable gift baskets full of stuff―peanuts, pretzels, coffee, meats and cheeses, fruits, chocolate, and just about everything else that can be consumed by office vultures. The baskets are sent to us by business partners, vendors, people that we’ve worked with,…
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Recommended Reading: When Reaching Millennials Goes Wrong
When reaching Millennials goes wrong: The Lexington Legends minor league baseball team held “Millennial Night” to bring more young people to the ballpark, but unintentionally gave a master class in how not to appeal to Millennial consumers. From the bookshelf of Bill Gates: Every year, Bill Gates offers a diverse list of 5 books he…
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The 6 C’s of Relevant Benefits
No matter what business you’re in, the way to succeed and get more customers is by providing great value. Consumers have to look at your product or service and decide that what you’re offering is worth paying you for it. If something doesn’t provide value, then customers won’t waste money on it. Sure, you might…
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