Posts by Chris Barnes

Enlist_Vendors_for_Marketing_Help

Enlist Vendors for Marketing Help

As a small business owner, you’re always looking for an edge. When it comes to marketing, you look for efficiency and effectiveness—whatever will bring you the highest return on investment. There’s one area where many businesses don’t think to look, though: vendors. Getting marketing help from your vendors can dramatically help your business and bring…

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Keeping_Customers_After_Losing_A_Sales_Rep

Keeping Customers After Losing a Sales Rep

When you run a business, things are going to change. It’s inevitable. Your products and services, technology, and even your marketing strategies and personnel will all change over time. But one of the biggest challenges you will face in the midst of these evolutions is finding ways to retain customers when you lose a sales…

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Building_The_Right_Team

Building the Right Team

Achieving success as a start-up is never easy. Over 50% of startups fail, for a long list of reasons. But at the core of every successful start-up you will find one uniting factor: great people. Hiring the right employees does not only help mitigate the risk of having to replace them down the road. It…

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The Reasonable Person Principle

In any group of people, whether it is family members, close friends, or business colleagues, misunderstandings and disagreements are sure to occur. Handling these situations can be very delicate, balancing so many people in such tight quarters. A good solution that contributes toward an open corporate culture is the Reasonable Person Principle. What is the…

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Relevant_Benefits

The 6 C’s of Relevant Benefits

No matter what business you’re in, the way to succeed and get more customers is by providing great value. Consumers have to look at your product or service and decide that what you’re offering is worth paying you for it. If something doesn’t provide value, then customers won’t waste money on it. Sure, you might…

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5 Questions to Ask When Choosing a Location for Your Business

When deciding where to locate your startup, there are a number of factors to consider. Does it make sense to move your tech company to the Silicon Valley where you have easy access to freelancers, or should you file for licensing in Delaware where laws and taxes are very business-friendly? With no clear right or…

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Handling_Competition_Dos_and_Donts

Handling Competition: Do’s and Don’ts

Almost every small business owner has to deal with competition, no matter what industry you’re in. Of course, like all things, there is a right way and a wrong way to deal with it, though. Knowing how to handle competition is vital to the small business owner, especially when a new kid comes to the…

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Startup_Dont_Forget_These_4_Groups

Startup? Don’t Forget These 4 Areas

The final phase of starting a new business involves several administrative matters. With the business entity formed and registered, the physical facility ready, the new business owner must address outside professional support: banking, insurances, accounting and tax systems, and staffing. Some of these administrative elements significantly impact the financial health and management efficiency of the…

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How_To_Negotiate_A_Personal_Guarantee

How to Negotiate a Personal Guarantee

Personal Guarantees are a part of doing business. You need a loan, you seek a loan, and the lender requires a guarantor to sign the loan agreement. There are no ways around this. However, there are ways to negotiate a deal so that your personal assets are not entirely at risk of being liquidated in the…

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Building_A_Strong_Banking_Relationship

Building a Strong Banking Relationship

Deciding where to do your business’s banking business is an important question, affecting many aspects of your daily operations, such as business loans, deposits, and cash management. What are the steps you need to take to find the right bank and build a strong banking relationship for your business? Here are a few tips you…

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