Treating Customers Right

No matter what business you are in, you have to always put the customer first. Think like a customer, and look for ways to provide real value to your customers. And that also means treating your customers the way you would like to be treated if the situation were reversed.

As a small business, it’s even more important to focus on the customer. Small businesses have the flexibility and nimbleness to take a more personal approach, and that can help overcome the name recognition and massive marketing plans from big companies. It’s an important lesson that small business owners and employees can never forget.

How do you do this? Here are 4 easy ways to give your customers a personal touch:

  • Learn their name
  • Ask about their needs
  • Have a casual talk
  • Meet them face-to-face when possible

Of course, there are more ways to do this, but when you build a real relationship with someone, that helps to build trust. And when there’s trust, your message is more likely to get through and you have a better chance of winning a customer. And when you have a customer and you treat that person right, he or she is more likely to come back—and maybe even bring someone else with them!

It might be simple, but it’s worth remembering.

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Chris Barnes

About Chris Barnes

Chris Barnes is the Director of Business Development at Tarkenton Companies. Chris has an extensive sales and marketing background, including being part of the product launch for Propel Fitness Water for Gatorade, a promotions and marketing specialist for 94 WYSP in Philadelphia, and part of the Fran Tarkenton Show on SiriusXM. Chris is actively involved in the insurance marketing world, where he recruits for and works with Tarkenton Financial, a nation-wide group of financial agents.