Marketing
Midweek Reading: Amazon Reviews, Generational Businesses, and Results
With how important Amazon is to so many businesses that sell their goods using the Amazon platform, the integrity of Amazon’s review system is vitally important. To protect that integrity, Amazon is suing more than 1,000 people who offered fake Amazon reviews in exchange for cash. What does a 14th century Arab philosopher have to…
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Business Mentoring: How Every Business Can Use Digital Marketing
Over Yvonne Tocquigny’s 35 years in the advertising industry, technology has changed everything. Today, Tocquigny specializes in digital marketing, an arena that didn’t even exist when the business began. Three of the most important functions in digital marketing are branding, helping a company form its image; customer acquisition; and customer retention. New technologies and platforms…
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[Video] Business Planning: The Market Analysis
Before you’re given any money, investors or lenders will want to know the size of your market. Market size is an important factor in the long-term success of a business. The main issue is how many potential customers are out there who might be interested in buying your product or service. Not everyone is a…
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Unique Selling Propositions
When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition. The Unique Selling Proposition, or USP, informs your entire marketing and operational strategy, and is key to…
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[Video] Business Planning: What is a SWOT Analysis?
A SWOT Analysis is a business planning tool used to evaluate the chances of success in a project or business venture. The SWOT acronym stands for strengths, weaknesses, opportunities, and threats. Many business plans don’t include this section—but that’s a mistake. The SWOT analysis is a key ingredient in a strategic business plan. This is…
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Midweek Reading: Self-Promotion, Silver Bullets, and Character
Elliot Begoun has advice for business people who aren’t comfortable with self-promotion. In the social media age of content, it is easier to adopt this strategy of outreach. Don’t just look for a silver bullet; Marty Zwilling has a list of 10 things every new business needs to have to stand out in a competitive…
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5 Small But Meaningful Ways to Improve Your eCommerce Business
Perfect is the enemy of good, but it’s also the enemy of a successful eCommerce business. Even when an online retailer starts off strong, there are always ways to improve. I made plenty of mistakes when I started my eCommerce business, but I found small yet significant ways to improve it over time. To put…
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Always Keep Your Promises
To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises. The fastest way for a business…
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The Marketing Plan
Marketing your products and services is the lifeblood of a new business. While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time. In my opinion, if you look at the three big…
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NOWaccount – Finding Customers
To have a business, you have to have customers. After developing an idea, many entrepreneurs start to wonder how to get in front of those customers, how to get them to sign up. All too many take it for granted that if you make a product available, it just gets to people somehow. But usually…
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