Business Mentoring: How Every Business Can Use Digital Marketing

How Every Business Can Use Digital Marketing

Over Yvonne Tocquigny’s 35 years in the advertising industry, technology has changed everything. Today, Tocquigny specializes in digital marketing, an arena that didn’t even exist when the business began.

Three of the most important functions in digital marketing are branding, helping a company form its image; customer acquisition; and customer retention. New technologies and platforms are constantly evolving to change the possibilities for modern businesses.

What is especially compelling about digital marketing today is that it is useful in for every business in every industry. Whether your business is recruiting new employees, marketing a traditional retail product to consumers, recruiting other companies to sell your product or service, or anything in between, digital marketing has great value.

In this session, you’ll learn:

  • How to target your market using marketing automation platforms
  • Why every business is able to use digital marketing strategies
  • How to stay on the cutting edge of technology with predictive analytics

See the full mentoring session below:

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GoSmallBiz offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.