Marketing
The Top Blog Posts of 2015
The New Year is fast approaching, and we’re taking the opportunity to look back at the best of the past year. Today, we’re sharing the top 10 most-read blog posts of 2015. Don’t miss them! Should I Buy a Company Car? Question: As the sole owner of an LLC, what are the benefits and downsides…
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3 Simple Steps to Maintain a Successful Company Blog
Chances are pretty high that if you run your own company, it probably has its own blog that more often than not serves as a reflection of the business itself. A company blog shows readers what sort of business you’re running and gives them an inside look at just how you run things. As such, the company…
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[Infographic] Which Social Network Influences Buyers the Most?
Pop quiz: What social media platform has the most influence on consumers as they make purchase decisions? What’s your guess? Facebook, with its billions of likes and massive user base? Twitter, with its immediacy and concise messaging? Maybe Pinterest, with its emphasis on the visual? The answer (if the title didn’t give it away) is…
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Selling Saint Nick: The True Story of Coca-Cola and Santa Claus
Don’t let the cynics fool you: Coca Cola didn’t invent Santa Claus. They didn’t create the modern image of Santa, either. Let’s get that out of the way off the bat. Contrary to urban legend, Santa was already a jolly fat man dressed in red and white long before Coke got their hands on him.…
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Do You Offer Customer Friendly Prices?
Do you offer customer-friendly pricing? Or, are your customers surprised to find that fees, surcharges or other costs have been added to their bill and that their total cost is more than they expected? When this happens, customers can end up feeling like they are being taken advantage of. I was once that customer when…
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Business Mentoring: The Importance of Generational Knowledge
Understanding generational knowledge helps business owners reach out to different audiences and motivate their teams more effectively, says Ann Fishman, author of Marketing to the Millennial Woman. When dealing with Millennials specifically, she says, it’s important for business owners to recognize their lack of privacy and discretion. Millennials live in a water cooler world, and…
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Midweek Reading: One-Star Reviews and Small Business Spending
Not every city is the same. The JP Morgan Chase Institute studied what percentage of money people spend at small and medium businesses, finding that there is a wide spread in how much people spend at small businesses, with New York and Los Angeles leading the way. Online reviews can live forever. Some small business…
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Sales Strategy: Selling What Something Does
People don’t like to be sold, but they do like to buy. They like to be helped. They want their situation to be improved. They want their pains to be alleviated. They want to save time. They want to save money. But here’s a little secret — no one gets up in the morning thinking…
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Business Mentoring: What Defines a Millennial?
There are nearly 80 million Millennials in the United States. That’s more than the total population of the United Kingdom, France, Italy, or Spain. According to Ann Fishman, the author of Marketing to the Millennial Woman, this generation is going to change the world, so businesses need to understand them. Each generation develops characteristics based…
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Responsive Brands Drive More Sales
Consumer reviews pack a punch. And it’s no wonder—word of mouth has long been one of the most effective and reliable forms of advertising. Online consumer reviews? Well, those can deliver a knockout punch. The internet, combined with social media, can blast consumer comments into the “social-sphere” more widely and rapidly than ever before. Every…
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