Posts by Fran Tarkenton
How Football Taught Me to Learn from Defeat
I believe that learning from our failures is one of the—if not the—most valuable steps to achieving success. But our culture often tells us to avoid failure at all costs. I learned early on, though, that when I encountered defeat, failure, and difficulties, I needed to learn from those experiences and come out the other…
Read This ArticleThe Best Place to Learn How to Run a Business is Inside a Small Business
Adapted from One More Customer by Fran Tarkenton and Scott Miller I believe the very best place to get an education in how to run a successful small business is inside a small business—working for one or running one. In a small business, if you’re in accounting, you can probably see the marketing person across the room.…
Read This ArticleSee the Signs: Why Attention to Every Detail Matters
One of my most trusted mantras throughout my life has been that we all have to read the signs. The signs are everywhere. The signs are reality. If we look at reality, at what is happening around us, then we can make better decisions. That’s a lesson I learned from my Hall of Fame head…
Read This ArticleDon’t Fall in Love with Your Ideas
It is natural for us to get excited about our own ideas and projects. But as a small business owner, it’s important to keep objective about what you are doing, so that you will be willing to make a tough decision if you find that something is not working. When you come up with an…
Read This ArticleWho is the Most Effective Salesperson?
In my life, I’ve often been called a great salesman. I’ve put myself in position to sell all kinds of things: technology, insurance, education—you name it, I’ve sold it! But here’s the secret to my success in sales: I don’t sell anybody anything. Never have. Never will. I’ve found that the most effective salesperson is…
Read This ArticleDo or Don’t — But Make a Decision
Procrastination in business is a very real problem—for companies both large and small. I am continually amazed at how many people and companies have wall-to-wall meetings, all day, every day. At the end of the meeting, they have successfully scheduled the next meeting, and that’s it! They never actually get anything done. Ideas bounce around…
Read This ArticleWhat is Our Best?
What is our best? What do we really mean when we talk about doing our best? It’s become a stock answer we hear whenever someone asks another person to do something: “I’ll try my best!” Afterwards, we’ll hear the inevitable follow-up: “I tried my best.” I’ve come to realize that those statements bother me. At…
Read This ArticleProvide Relevant Benefits to Your Customers
You get your customers to come back more often to buy more and occasionally pay more by constantly providing them with relevant benefits (through your products, your service, and the total customer experience with your business) that are differentiated from all competitive options. That’s it. That’s how to succeed in business. Relevant needs drive half…
Read This ArticleIt’s Not About Me
Your business isn’t about you. It’s not about what you think people want, it’s not what strategies you think will work, it’s not what you think your product or service’s value is. The reality is that any business has to be about meeting the needs of other people, providing a product or service that other…
Read This ArticleHow Small Failures Help You Avoid a Big One
American optimism has launched many businesses. But it’s all too easy for enthusiastic entrepreneurs to think that they can push through problems by sheer optimism. As I have found out in my years in business, though, if you don’t deal with reality, reality will surely deal with you. There’s actually recent scientific research to back…
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