Sales
Chargebacks Defined
A chargeback is a credit card processed sales transaction that occurs when your customer disputes the transaction or when you fail to follow proper credit card acceptance and authorization procedures. The result of a chargeback is a reversal of the transaction, the withdrawal of funds from your merchant account and a deposit of the funds…
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Advertising Mistakes: Ads to Avoid
Are you making mistakes in your advertising? Advertising is a key weapon in your quest to win one more customer. But one of the first lessons you’ll learn when you begin advertising is that not all ads are created equal, and they can cause you harm if not used properly. What are the biggest advertising…
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Nurture Your Leads
A business doesn’t exist until someone sells something. And sustainable sales can’t happen without a qualified lead. Generating and nurturing sales leads are the lifeblood of every company. As a small business, marketing dollars can be scarce. And when you spend those dollars to acquire new leads, it’s vital that you convert a high percentage…
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Our Partner NOW Corp is Providing Funding to Grow for Women Entrepreneurs
GoSmallBiz partner NOW Corp is launching a great new program to help women entrepreneurs get access to the capital they need to run and grow their businesses. The program is in partnership with the Women’s Business Enterprise National Council (WBENC) and a number of Fortune 500 and government entities. The NOWaccount Revenue Accelerator Program will…
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How Do Business Categorization, Industry, and Location Impact Merchant Rates?
There are many factors that will determine what kind of fees you are charged by your processor. There are some factors that you can control, such as limiting charge-backs and fraud exposure, and others that you cannot, such as how you accept payments, your industry, and your physical business location. Business Categorization Your business categorization…
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Consultant’s Corner: Drip Marketing
Question: How can I keep my customers engaged during a 1-2 year sales cycle? Certainly, one of the greatest challenges in sales is keeping the potential customer engaged with your company throughout the sales cycle. If you don’t keep your company and its product/service on the forefront of the consumer’s mind throughout the sales cycle,…
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Finding Motivation in Tough Times
Let’s talk a little bit about dealing with the issues and problems that are going to come up with you during this year. You are going to have issues—we all are. You are going to have appointments that are cancelled. You’re going to have sales and orders that are cancelled. You are going to have…
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4 Quick Tips to Great Ad Writing
Effective advertising is critical to bringing in new customers, as well as for bringing back old ones. But how can you ensure that your advertising is written effectively? One of the determining factors in the success of advertising copy is the quality of the writing. Bad writing will drive away the audience, even if they…
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Do You Accept Mobile Payments? 4 Reasons You Should
Mobile Point of Sale (mPOS) systems are booming. What used to be a niche market is quickly reaching not just big businesses in every industry, but the heart of the small business marketplace. Starbucks generated more than $1 billion in revenue in sales with mobile payments in 2013. According to Business Insider, total mobile payments…
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The Call to Action: Take Customers by the Hand
Few businesses realize the importance of a strong call to action. In addition to a compelling marketing plan, you must take customers by the hand and lead them to action. What is a call to action? The call to action, simply, is telling people what to do to obtain your product or service. It’s a…
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