Marketing
4 Ways to Make Money and Save Time on Social Media
I know a lot of you are still avoiding the social media game. Maybe you have no interest in Facebook, and don’t see the point of Twitter. You might not have even put up a complete summary up on LinkedIn as a business professional. But here are some things that might make you reconsider your…
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Consultant’s Corner: Drip Marketing
Question: How can I keep my customers engaged during a 1-2 year sales cycle? Certainly, one of the greatest challenges in sales is keeping the potential customer engaged with your company throughout the sales cycle. If you don’t keep your company and its product/service on the forefront of the consumer’s mind throughout the sales cycle,…
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Multi-Screen Marketing for Small Businesses
Google rolled out a major update recently, and the biggest change was how it treats mobile-friendly sites. 48% of Google’s traffic comes from mobile devices, but these users spend only 1/3 of the time on the site that desktop users to. In an effort to accommodate the growing number of mobile users, Google is going…
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Public Relations for Small Business
To build a successful business, you have to have customers. To have customers, people have to know about you. To know about you, they have to hear about you—somehow. So one of the perennial struggles for a small business is to figure out how to accomplish that. How do you get your name out there?…
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Thoughts on Data-Driven Decision Making, with ReachForce
Being a part of the GoSmallBiz team has been (and continues to be!) a great experience for me these past few years, working with small business owners to help solve their problems and run their businesses successfully. It’s the most exciting mission I’ve ever been a part of, and it really inspires me every day. But…
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Does Facebook’s Newest Algorithm Update Mean It’s Time for Businesses to Leave?
On April 21st, Facebook released its most recent algorithm update. It was touted by Facebook as a way to give preference to posts from people’s friends and other publishers they routinely interact with but is being received by marketers as the latest move towards ‘Facebook Zero’ – a terrifying world where Facebook pages receive 0%…
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4 Quick Tips to Great Ad Writing
Effective advertising is critical to bringing in new customers, as well as for bringing back old ones. But how can you ensure that your advertising is written effectively? One of the determining factors in the success of advertising copy is the quality of the writing. Bad writing will drive away the audience, even if they…
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How Helping Others Can Help Your Business
When a lot of people hear the word “philanthropy,” they think about the 1%, America’s multi-millionaires who have all the money they need and can afford to make large donations to their favorite charities. But what if there was a way to embrace philanthropy as a small business and actually benefit from the strategy of…
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Business Mentoring Series Extra: Building a “Webutation” with Ted Jenkin
Ted Jenkin, co-CEO of oXYgen Financial and founder of the social media training site DitchTheNameTag.com, was our mentoring guest for the month of March. He had so much good stuff to say, that we couldn’t fit it all into one episode. This week, we bring him back in a Business Mentoring Show Extra. What was…
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Google’s New Mobile-Friendly Ranking Criteria: Here’s What You Need to Know
Today, April 21, 2015, marks a new beginning for how people search for, and find your website. Google, which owns 83% of the mobile-search market, will now make mobile-friendliness a major ranking criteria for websites on its search platform. The change boils down to one important distinction: whether your website is fully optimized for mobile…
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