Marketing
What is a Sales Alliance And How Can It Help You?
Marketing and advertising is one of the biggest expenses facing a small business. How do you bring in new customers, build goodwill with them and develop their consumer loyalty? Many marketing strategies are vast in scope, reaching huge numbers of people who have no interest in the business or its products; only a small percentage…
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Midweek Reading: Groupthink, Rock Stars, and Consistency
This week’s top recommended reading for small business owners and entrepreneurs includes leadership advice, insight on business buzzwords, and recent events in the small business world: Looking for ways to avoid groupthink? Kevin E. Lofton shares his strategy of designating a devil’s advocate for every discussion, to ensure that there is always more than one…
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Customer Service is the New Marketing
Marketing used to be a message that got customers “in the door.” But it has evolved into more. What once was a marketing message is now a marketing experience that keeps customers coming back. The link between marketing and the customer experience/customer service is becoming stronger, and the lines between them are becoming blurred. The…
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Technology for Businesses with Tight Budgets
Technology is constantly making business operate more and more efficiently. And more and more developments are being targeted right at small businesses, operating on a much tighter budget than the top manufacturers of previous generations. What can these new technologies do for your small business? Here is some insight. Virtualization Businesses are virtualizing as much…
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Advertising Mistakes: Ads to Avoid
Are you making mistakes in your advertising? Advertising is a key weapon in your quest to win one more customer. But one of the first lessons you’ll learn when you begin advertising is that not all ads are created equal, and they can cause you harm if not used properly. What are the biggest advertising…
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Nurture Your Leads
A business doesn’t exist until someone sells something. And sustainable sales can’t happen without a qualified lead. Generating and nurturing sales leads are the lifeblood of every company. As a small business, marketing dollars can be scarce. And when you spend those dollars to acquire new leads, it’s vital that you convert a high percentage…
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Can Local Small Businesses Benefit from Mobile Optimization?
Mobile optimization has become a hotly talked-about subject since Google announced its latest “Mobile-Friendly” algorithm change earlier this year. Essentially, sites that are mobile responsive will now rank higher than sites that aren’t. But how does this affect businesses that don’t rely heavily on web traffic? Companies like local brick & mortar stores and restaurants?…
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How to Prioritize Your Target Market
The total number of people who your business can help might be quite large, but not all potential customers are created equal. You can break your target market down into several groups, to help you better see where you’re putting your valuable time and money. Supporters Your supporters will come with their own range. There are…
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4 Ways to Use Video to Market Your Business
Don’t let video marketing just be a buzzword or a vague concept. It’s not out of reach for any entrepreneur today. Here are four ways that you can use video in your business: Meet Our Business Video is a great way to introduce your business to people, giving them a quick tour of who you…
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An “Everything Communicates” Audit
When you’re building a business, a key factor is building your brand. How do people think about your business, and what do they associate with you? A brand is a lot more than a name, logo, or slogan. It is built by everything you do. The “Everything Communicates” audit is a good step for making…
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