Marketing
Reinvent Yourself Every Day
A key trait of successful businesses—and entrepreneurs—is a willingness to reinvent themselves every day. The world is constantly changing, including our competition, our customers, our workers, and our market conditions. For a business to be able to grow, it needs to be flexible enough to adapt to these changes in real time. It is very…
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4 Ways High-Quality Video Content Can Help Your Business Grow
Whether you work at a hardware store in the middle of Texas or sell handmade jewelry out of your garage in California, every video you release to the world will be a reflection of your brand. Every word and camera angle must aim to captivate consumers, build a loyal following, and drive sales—all while portraying…
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Consultant’s Corner: Online Marketing through Blogs and Social Media
Question: How can I effectively utilize social media, specifically LinkedIn, as a means of promotion? While LinkedIn is one social media tool for marketing your business, there are other social media resources you should utilize in conjunction with LinkedIn. General Social Media Marketing Considerations The specific social media methods and tools that you plan to…
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What Lane Is Your Business In? Is It Customer Service?
There are some companies that are recognized for their customer service. It’s their focus, they’ve built their brands around it, and they’re good at it. You could say they “stay in their lane.” Some examples would be Ace Hardware (think helpful), Nordstrom and Zappos. Are these companies known for being the low price leader? No,…
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Best of Mentoring: Social Media Platforms with Jennifer Osbon
Jennifer Osbon’s mentoring series goes in depth with digital marketing, especially social media marketing. How does it work, what should you do, what should you not do? She and Fran talked about the growth and development of connective technologies, how to get started with social media, and building a social media strategy. In this session,…
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Midweek Reading: Consultants, Authenticity, and Typos
With more entrepreneurs using crowdfunding campaigns to fund their businesses, a new industry of crowdfunding consultants is popping up, helping with 12% of Kickstarter projects last year. Many studies are coming out showing the power of emotional intelligence in business—but they are complemented by studies showing that it must be accompanied by authenticity, being genuine.…
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Consultant’s Corner: 7 Ways to Strengthen Your Twitter Marketing
Question: What are some strategies to market my business on Twitter? This answer focuses on marketing through Twitter, however, we would recommend that you consider an integrated marketing approach utilizing a Facebook business page and possibly other social media sites to increase your exposure and allow for the most impressions possible. Here are important Twitter…
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Consultant’s Corner: Facebook Advertising Strategy
Q. What are some of the best ways to market a service or business on Facebook today, with all the changes to their policies and algorithms? I want to better understand their paid ads system, as well as non-paid strategies to stay in front of prospective clients, to help me brand myself as a business…
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Facebook Business Page Types Explained
This is an excerpt from our free downloadable Facebook Marketing Guide. Download the guide for more information. Updated on 4/26/16. As you look to start a Facebook page for your business or company, many get stuck on the first step — choosing a page type. It can be overwhelming, especially if you’re unsure of the…
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Midweek Reading: YouTube, All-Stars, and Luck
Small businesses are reaching out to YouTube influencers and stars to feature their products or services, drawing attention and recognition. When you have an all-star employee, what should you do to retain their services when they likely have other opportunities? Professor Robert Frank argues that luck plays a much larger role in the course of…
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