Marketing
Consultant’s Corner: Becoming an Influencer
Q. How does someone become a paid influencer? I have large following on social media, and would like to capitalize on this with corporate sponsorships. The basic steps to become a paid influencer are: Make yourself an expert Share your knowledge with others via social media and blogs Grow a following Build trust and respect…
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This Hidden Facebook Button Will Get Your Business Page Free Organic Likes
Don’t let the title fool you—I’m not delusional. Likes don’t matter. While organic reach may not be dead, it’s certainly retired and bought a nice little sports car. By this point it’s probably considering investing in a restaurant somewhere. Edgerank Checker found that organic reach for the average Facebook Business Page dropped from 16% to 6.5% from February…
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Website Design Boot Camp Part 2: Website Design
Last week we looked at the purpose of a website. Now it’s time to get to the nitty-gritty of actually building a powerful website. That means creating a great customer experience on your website as well as a coherent path to convert visitors into customers. Let’s look at some of the fundamentals of website design:…
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Member Spotlight: Tony Bullard Art
The latest GoSmallBiz member profile by our friends at FS Local was published this week by Jesse Wallace, interviewing Tony Bullard of Tony Bullard Art. In this interview, Tony talks about how he got started in the art world, the challenges he’s overcome, and the impact GoSmallBiz has had on his business. Here’s just part…
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Midweek Reading: Neuromarketing, Artistic Thinking, and Monotasking
Neuromarketing researchers are studying how the human brain responds to various marketing devices to help brands communicate more effectively, but skeptics fear that these studies could be used to manipulate consumers in an unprecedented way. The art history degree is commonly used as a punchline by pundits who advocate more training in business and STEM…
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Website Boot Camp Part 1: Website Purpose
Once you decide you need a website (or need to improve the website you have), it’s natural to want to get right to work. But the first step for building a great website, before you do any designing, copywriting, or coding, is to know the purpose of your website. Ask yourself these questions: — What…
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Best of Mentoring: Joe Calloway on What People Say About You
Joe Calloway’s mentoring series explores the ways businesses deliver and communicate value to their customers. He and Fran discuss how the market decides on your value, the keys to disruptive thinking, identifying differentiators, and the most powerful forms of marketing. In this session, Fran and Joe talk about the conversation going on about your business…
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The Common Trait Among Top Producers
I have been working with Tarkenton Companies for 12 years now. I typically work hand in glove with new Tarkenton Financial agents to provide the initial assistance they need to flourish in the Tarkenton system, but the relationships I have built with agents allow me to continue to work with them for years to come.…
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Best of Mentoring: Atlanta Beer Tours on Marketing without Money
Dan Fontaine and Aaron Rolka’s mentoring series goes through different aspects of bootstrapping a startup, from a passion to a business. They talk with Fran about turning a passion into a business idea, learning the ropes in the early stages, and building vital business relationships. In this session, Dan and Aaron talk about how it’s…
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Member Spotlight: The Vehicle Services Group
At GoSmallBiz, everything we do is centered on helping our members—providing value and helping them solve problems so that they can start, run, and grow their businesses more effectively. To that end, we love hearing about how our members are doing and celebrating their success. FS Local has begun a series profiling GoSmallBiz members, and…
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