Marketing
Best of Mentoring: Ann Fishman on Generational Knowledge
Ann Fishman’s mentoring series is based on her expertise in generational trends, helping business owners understand different age demographics and how they respond to different messages and why. In this session, Ann discusses why it’s important to understand these generational differences, but also the limitations of generational knowledge. While trends are useful in the aggregate,…
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Consultant’s Corner: Creating and Monetizing Podcasts
Q. What are the tools I need to create a podcast, and what are good podcasting platforms? Also, how can I monetize a podcast? Podcasts can be used to broadcast audio, video, PDF, or ePub files. To begin your research and evaluation of the industry, technical requirements, marketing and business resources, music licensing, and other…
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Sometimes You Have to Scramble
Making sure you have a plan is important. But what’s even more important is being ready to adjust and change your plan when you encounter reality. The same scrambling ability that helped me in my football career has proven its worth again and again in my businesses, too. Consider this: At every snap of a…
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Use Social Media to Reach Customers in New Ways
Social media is a great customer service tool that is rarely used to its full potential. While companies may monitor sites such as Facebook and Twitter to know what customers are saying about them, they don’t often take full advantage of those sites to deliver value-added content. Let’s start by taking a look at what companies are doing…
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3 Reasons Your Blog Should Be a Group Effort
Blogs occupy an odd space in the world of business marketing. Typically, a blog is first an SEO tool, a way of injecting your website with fresh, new content to appease the almighty Google algorithm. But it is also a way for you to be a bit more creative, and to help those who actually…
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Consultant’s Corner: Search Engine Rankings
Q. We recently created a website for our business, but it is not showing up whenever we search for our business name on search engines. What can we do to improve our search engine rankings? Timing For a new website, it is important to note that it is can take a few weeks for search…
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You Need a Content Strategy
A content strategy is a road map for managing content generated by your company. It can include information on the type of content and the medium used, as well as the timing of this content. Creating a content strategy can be a very time-consuming project, but will ultimately help you by giving your business a…
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Midweek Reading: Advertising, Platforms, and Culture
Advertising campaigns that focus on real people rather than celebrity endorsers and actors are flourishing, trying to bring out a degree of authenticity rather than flash. Millennials are participating in large numbers in the “platform economy,” as their lack of assets and high levels of student loan debt give flexibility a much higher value. Dave…
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Website Design Boot Camp Part 4: Website Content
So you understand all the functions you want your website to serve, and you’ve got the general design down. But what about the actual content? What words can you put on a website to create dollars? There might not be a magic formula, but with strong and complete copy you can create a compelling site…
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Website Design Boot Camp Part 3: Aesthetics and Media
In lessons 1 and 2 of our Website Design Boot Camp we looked at website purpose and website design. This week, we look at effective use of media. Once you have your structural design in place, you’re ready to make your website really pop. To do that, you have to understand how to use aesthetic…
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